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Easter is a good time to enjoy all of your many meaningful blessings: family, friends and of course, chocolate molded into tasty bunnies.

On March 28, the all-new 2019 Toyota RAV4 makes its global debut at the 2018 New York International Auto Show. As the original small SUV that created the segment, RAV4 has taken its guests on countless adventures for over two decades, earning the current rank of the best-selling Toyota in the country. For its fifth generation, the all-new RAV4 debuts more powerful, roomier and fuel-efficient than ever before. RAV4 will be showcased alongside Toyota’s full vehicle lineup of cars, trucks, SUVs and future mobility vehicles more The 2019 RAV4 possesses an entirely reimagined design and performance, thanks to the implementation of its new Toyota New Global Architecture (TNGA) platform and two new powertrains. With the platform comes a Multi-Link Rear Suspension, and an available Toyota-first Torque Vectoring All-Wheel Drive with Driveshaft Disconnect system giving drivers improved handling. Multi-Terrain Select is also available for guests who want to take their adventures off the pavement. A new hybrid grade makes its debut on RAV4: XSE Hybrid. RAV4 XSE Hybrid is the sportiest of all grades and is expected to achieve class-leading fuel economy. With anticipated class-leading cargo space, the 2019 RAV4 also comes standard with Toyota Safety Sense 2.0 (TSS 2.0) and Entune 3.0 with Wi-Fi Connect, Amazon Alexa connectivity and Apple CarPlay. Auto show attendees will also get a firsthand look at the all-new 2019 Corolla Hatchback, making its North American debut. With a striking interior and exterior design and enhanced performance capabilities, the fun-to-drive Corolla Hatchback is agile, sporty and practical. It’s equipped with a new TNGA powertrain—a 2.0-liter four-cylinder gasoline Dynamic Force Engine that’s more powerful and fuel efficient—as well as an all-new TNGA platform and available sport- tuned suspension. Other standout features include standard TSS 2.0, a lightweight composite hatch, Entune 3.0 with WiFi Hotspot, Apple CarPlay and Toyota Remote Connect with Smartwatch and Amazon Alexa Connectivity. An Adaptive Front Lighting System and Qi Wireless Charging are also available. Also on display, for the first time ever, is the 2019 Yaris, replacing the 2018 Yaris iA. Featuring a redesigned sport-inspired front grill, the new Yaris is equipped with a standard low-speed pre-collision system, and a standard 7.0-inch touchscreen multimedia system with voice recognition, remote interface, steering wheel controls and Bluetooth connectivity. LED automatic headlights are also available. It has a highway rating of up to 40 EPA MPG. In addition to L and LE grades, the 2019 Yaris comes in a new XLE premium grade, featuring leather accents and a leatherette interior. Also on display: the all-new 2019 Avalon, which debuted at the 2018 North American International Auto Show in Detroit. Toyota’s flagship midsize sedan boasts standard passive and active safety benefits through Toyota Safety Sense P (TSS-P). Its athletic handling is enhanced by available Adaptive Variable Suspension (AVS), a Toyota-first, helping the all-new Avalon outperform its peers. The Avalon mixes a bevy of additional Toyota-firsts such as standard Apple CarPlay and Dynamic Auxiliary Turn Signals, available authentic Yamaha wood and aluminum cabin accents, and Engine Sound Enhancement. The show also features the pulse-pounding, heart-racing TRD Pro Series for its next generation of off-road dominance. The series comes to New York after its debut at this year’s Chicago Auto Show. For 2019, Tundra, 4Runner and Tacoma will all feature high-tech Fox Internal Bypass Shocks and a host of impressive off-road equipment tuned and designed by the engineers at Toyota Racing Development (TRD). The Tacoma TRD Pro, for example, offers an available TRD desert air intake, and the Tundra TRD Pro is fitted with Rigid Industries fog lights and new BBS wheels. The 4Runner TRD Pro flaunts a new TRD roof rack.

The all-new, fifth-generation 2019 Toyota RAV4 will make its world debut on Wednesday, March 28, at 9:10 a.m. EDT during the 2018 New York International Auto Show. Get your front-row access here: https://livestream.com/Toyota/NYC2018.

Toyota is invested in this country. We put billions back into our economy every year. And we invest in things that can never be quantified. To follow our American journey, go to http://www.toyota.com/us

NASCAR kicked off the first-of-three race weekends in the annual NASCAR Goes West campaign, comprised of Las Vegas, Phoenix and Fontana, California where Toyota drivers picked up one victory and a pair of runner-up results at Las Vegas Motor Speedway over the weekend. MENCS Toyota drivers collected two top-five finishes at Las Vegas in the Monster Energy NASCAR Cup Series (MENCS) race on Sunday with Kyle Busch (second) and Martin Truex Jr. (fourth), but neither could out duel eventual race winner Kevin Harvick. more Busch’s second-place finish moved him up six spots in the driver point standings to fifth, just one spot behind fellow Camry driver Truex who is in fourth after the first three races of the year. “The M&M’s Caramel Camry was good and Adam (Stevens, crew chief) and the guys did a great job this weekend,” Busch said, after the race. “We came here and prepared well. They did a good job through practice getting us a great race car. There was no catching that 4 (Kevin Harvick) – he was on rails today and lights out. I don’t know what we need to do to catch up and get better like those guys, but certainly we have some work to do especially here at Vegas and some other places we go to maybe we’ll get closer. It was a great day for us and we’ll go to Phoenix.” Later this year, NASCAR returns to Las Vegas to kick off the Playoffs, marking the first time the track will host two Cup weekends in the same season. For Busch, there’s gains to be made for the fall race. “Definitely take some notes,” he said. “This was a great run for us. Really fine tuning and figuring out what the race track needs in order to get better.” Toyota NHRA driver Antron Brown – who often exceeds 330 mph in his Top Fuel dragster – served as pace car driver for Sunday’s MENCS race, leading the field to the green in a Toyota Camry. NXS Camry driver Christopher Bell kicked off the NASCAR Xfinity Series (NXS) event in Las Vegas by capturing his second-consecutive pole position. The Oklahoma native also earned his second-straight top-five result of the season when he finished second on Saturday. He battled eventual race winner Kyle Larson in the closing laps. Both drivers have roots in midget car racing and Bell has won the last three most prestigious events that the duo has competed in – the 2017 and 2018 Chili Bowl and 2017 Turkey Night. Just one race before, Bell earned a third-place result in Atlanta and followed it up in Vegas with a second-place effort. “Let’s hope that means something for Phoenix,” Bell said while discussing the possibility of his current succession of finishes. “I had a really, really good Rheem Camry today and it was a lot of fun to race.” Brandon Jones (seventh) also earned his second top-10 finish in a Camry this season. NCWTS Once again, Busch attempted the triple when he competed in all three NASCAR national series races in his hometown of Las Vegas. Though he came up short of winning all three races, he was victorious in Friday night’s NASCAR Camping World Truck Series (NCWTS) race, lengthening his list of racing accomplishments. Not only did Busch become the first driver to win all three NASCAR national series races at Las Vegas, he has now won at all active NCTWS tracks and he earned his 50th career series triumph, just one shy of the series all-time wins record of 51. “We’ve raced and won all across the country, but I’ve just never been able to get back to Las Vegas to run a race,” Busch said whose only other NCWTS start at Las Vegas was in 1999. “This one’s pretty cool to be able to win in the hometown and finish my list of Truck Series facilities that I’ve raced at and I’ve won at.”

Buy 3 tires, Get the 4th for $1 Customer pays all mount, balance, tax and disposal fees for all tires. CLICK HERE TO SCHEDULE SERVICE Toyota Vehicles Only. Must present when service order is written. One coupon per customer. May not be combined with other offers. Not applicable to prior purchases. Not responsible for typographical or printing errors. Other restrictions may apply. Expires 03/31/2018

The 2018 Toyota Camry features a new Toyota technology: Intelligent Clearance Sonar with Rear Cross-Traffic Braking. Visit http://Toyota.com/Camry to learn more.

MILITARY INCENTIVE PROGRAM HOW TO QUALIFY: You must meet all of these conditions: • Be in current active duty status in the U.S. Military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. Military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, more • Selected Reserve and Inactive National Guard. Retired Military Personnel are not eligible. • Provide verifiable proof of military status or active service at the time of purchase: • Leave and Earning Statement or • Military Identification Card • Receive a salary sufficient to cover ordinary living expenses and payments for your Toyota • Receive credit approval through a Toyota dealer and Toyota Financial Services Incentive offered by Toyota Motor Sales, U.S.A., Inc. On finance contracts incentive will be applied toward down payment. On lease contracts, incentive will be applied toward the amounts due at lease signing or delivery, with any remainder applied to the capitalized cost reduction. One incentive per transaction. Not available together with Toyota College Incentive Program. Finance and lease contracts must be dated by April 2, 2018. The Military Incentive Program is subject to change or termination at any time. Toyota Military Incentive Program is available on approved credit to well qualified customers financing or leasing new untitled Toyota models through participating dealers and Toyota Financial Services. Some restrictions apply. Program may not be available in all states. Not all applicants will qualify. Toyota Financial Services is a service mark of Toyota Motor Credit Corporation and Toyota Motor Insurance Services, Inc. SEE PARTICIPATING DEALER FOR DETAILS. Toyotacare covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet or a livery or taxi vehicle. SEE PARTICIPATING TOYOTA DEALER FOR COMPLETE PLAN DETAILS.

Camry driver Hamlin continued his restrictor plate success over the weekend as he earned his third top-four finish in the Daytona 500 in his last four starts in the race. He led 22 laps (of 207) in the 500-mile Monster Energy NASCAR Cup Series (MENCS) race after his Camry started on the front row for The Great American race. Hamlin has not finished outside the top 25 at the superspeedway since 2013. “Definitely disappointed after leading on the last restart, but it’s just a 50-50 shot,” said Hamlin, following the race. “It’s about what line can stay organized and work the best. I had the 37 (Chris Buescher) committed to my rear bumper which was great, but we couldn’t get the 21 (Paul Menard) to buy in. We just didn’t have the line to winI’m proud of our whole FedEx Camry team for giving me a car that we were able to battle back and lead a lap there and give ourselves a chance.” more Defending MENCS champion Martin Truex Jr. found speed in his Camry mid-race in the Daytona 500 – leading four laps. He would ultimately finish 18th after battling the last few laps to stay with the pack upfront. “It was our day for a while and then it wasn’t,” stated the defending champion. “It’s just the way it goes. Superspeedway racing – a lot of it is out of your control. That last caution in hindsight, we probably should have gotten tires. Tried to come up from the back because we were sitting ducks upfront. We didn’t have enough speed to keep up with some of those guys up front. I’d get back there but didn’t have the speed to get by them. It was just one of those deals where we needed it to stay green to be in a good spot. It just didn’t work out in the end.” In only his second-career Daytona 500 start, Camry driver Erik Jones was out to a hot start. The 21-year-old led 11 laps early before getting caught up in a multi-car incident on Lap 61 that also collected fellow Toyota driver Daniel Suárez, who was running in the top five at the time. “It looked like the 17 (Ricky Stenhouse Jr.) just got freed up there by the 12 (Ryan Blaney), unfortunately,” said Jones. “We tried to check up and everybody got stacked up, and caused a big wreck. It’s unfortunate because the DEWALT Camry was definitely fast – we just didn’t get to the end to see what we could really do. We were in position I thought to have a good race. We were staying upfront and out of trouble, it just didn’t work out.” NXS In Saturday’s NASCAR Xfinity Series (NXS) race at Daytona, Suárez was the highest finishing Camry driver in eighth. In his debut with Toyota and Joe Gibbs Racing, Brandon Jones scored a top-10 finish after early damage to his No. 19 Camry put him towards the back of the field. The 10th-place finish was the 18th top 10 of his career in the NXS and first with Toyota and JGR. Jones was jubilant after his first race with Toyota. “I’ve never had a race like this before at Daytona – this was a pretty crazy race,” said the driver of the No. 19 Camry. “Heck of a race with our guys for the first time. I thought we were going to end up in the back there and not have a great day, but we ended up with a top-10 and that says a lot about this organization and a lot about what Toyota does for us. It was pretty incredible to pull off a top-10 off after looking at this car here today.” NCWTS In his NASCAR Camping World Truck Series (NCWTS) debut with Toyota and Kyle Busch Motorsports, Spencer Davis wheeled his Tundra to a seventh-place result at Daytona Friday night. Davis was not only proud of where he and the No. 51 Tundra team finished, but felt accomplishment for showing patience in his first NASCAR national series race. “The big word coming into this weekend was patience and it showed,” said Davis. “We rode around on the bottom and stayed out of trouble – stayed out of the big ones and just tried to make it to the end.” NCWTS pole sitter David Gilliland received contact to his Tundra late in the race and ultimately finished 21st, while Noah Gragson and Brett Moffitt finished 23rd and 26th, respectively. What’s Next: The Monster Energy NASCAR Cup Series is back in action Sunday, Feb. 25 at Atlanta Motor Speedway at 2 p.m. ET on FOX. On Saturday, Feb. 24, the NASCAR Xfinity Series and NASCAR Camping World Truck Series will race a doubleheader Atlanta Motor Speedway with the NXS race at 2 p.m. ET and the NCWTS event at 4:30 p.m. ET – both on FS1. NHRA hits the drag strip for the NHRA Arizona Nationals Sunday, Feb. 24 at 6:30 p.m. ET on FS1. For more Toyota motorsports coverage, go to Toyota Racing.

The pulse-pounding, heart-racing TRD Pro Series from Toyota returns for its next generation of off-road dominance. For 2019, Tundra, 4Runner and Tacoma will all feature Fox shocks and a host of impressive off-road equipment tuned and designed by the engineers at Toyota Racing Development (TRD). First unveiled in 2014, the TRD Pro lineup was born from Toyota’s rich racing and off-road heritage. All TRD Pro vehicles offer unique styling, as well as highly capable, tried and tested performance off-road equipment, specifically tailored for when the pavement runs out. more The 2019 TRD Pro series will be available in fall of 2018, and each vehicle will be offered in three colors that include Super White, Midnight Black Metallic or Voodoo Blue (a TRD Pro exclusive color). Wanna go places? TRD Pro is the ultimate tool to get you there and back. Only as Good as Your Suspension As any seasoned adventurer knows, a true off-road vehicle is only as good as its suspension. For 2019, the entire TRD Pro family rides on 2.5-inch TRD Pro-exclusive Fox Internal Bypass shocks. Tuned specifically for each vehicle by the engineers at TRD, the aluminum-bodied Fox shocks offer impressive performance and supreme damping for a wide variety of driving situations. High-speed desert running, slow-speed rock crawling, or simply driving to and from work – drivers and passengers will be as comfortable as they are confident. Whereas off-road race vehicles traditionally have external bypass tubes on their shock bodies to fine-tune damping pressure, each high-tech Fox shock compactly incorporates bypass zones inside of the shock. These multiple bypass zones offer a cushioned, plush ride during typical operation but get progressively stiffer through the shock stroke to provide excellent bottoming resistance. The front shocks are paired with specially-tuned TRD springs designed for excellent ride comfort and to also produce additional lift, giving each TRD Pro an aggressive, heightened stance for improved trail-conquering capability. A combination of high-temperature shock fluid and nitrogen gas pressure are employed inside each Fox shock to improve bump compliance and to help maximize seal life. Every TRD Pro model features rear 2.5-inch Fox shocks that utilize a piggyback reservoir to house additional oil volume, which assists in maintaining peak damping performance during extreme use. Tundra relies on the beefy rear leaf springs also equipped on the TRD Off-Road grade, 4Runner utilizes the TRD Off-Road grade rear coil springs, while Tacoma features progressive-rate off-road leaf springs out back to allow more compression suspension travel to aid performance over rough terrain. TRD dust boots are utilized front and rear to offer added protection to help keep dust and dirt out, and 4Runner utilizes unique roost shields to help protect the inverted rear shock. Tacoma TRD Pro: Civilized Commuter or Trail-Tackling Specialist Based on the very trail-capable TRD Off-Road grade, Tacoma TRD Pro ups the ante with enhanced 2.5-inch Fox front shocks that use large 46mm pistons and feature 8 bypass zones (5 compression, 3 rebound). They are paired with TRD-tuned springs that provide an additional 1 inch of front lift. A larger front sway bar is employed to retain crisp steering and refined road manners. The Tacoma also features 2.5-inch rear shocks that use 11 bypass zones (7 compression, 4 rebound) and are paired with 2-inch piggyback reservoirs. A host of additional TRD equipment finds its way onto the new Tacoma TRD Pro, including an updated front skid plate with TRD red lettering, while the cat-back TRD exhaust is accented with a new Black Chrome tip. Inside, passengers are treated to standard Entune Premium JBL Audio with subwoofer amplifier and Integrated Navigation and App Suite. Tacoma is equipped with TRD Pro-branded floor mats and leather-trimmed seats with TRD Pro emblems on the front headrests. Distinguishing the exterior are unique TRD Pro badges, projector-beam headlights with black sport bezels and LED Daytime Running Lights (DRL), Rigid Industries LED fog lights, taillights with black sport bezels, and a black TOYOTA grille. Thanks to the offset of the 16-inch TRD Pro black alloy wheels, Tacoma has a 1-inch wider track both front and rear for added stability. Trail and pavement traction comes in the form of P265/70R16 Goodyear Wrangler Kevlar All-Terrain tires. TRD Desert Air Intake: Clearing Tacoma’s Sinuses, No Prescription Needed The most eye-catching of the Tacoma upgrades, no doubt, is the available all-new TRD Desert Air Intake. Designed to sustain consistent off-road performance no matter how silty or dirty the terrain gets, the TRD Desert Air Intake takes the 278-horsepower 3.5L V6 engine’s air intake away from dust that hovers inside the wheel well (where traditional air intakes are located) during off-road operation. This allows for air ingestion to occur in a cleaner space above the windshield, therefore, helping to benefit filter longevity and, ultimately, engine health. Tundra TRD Pro: Boastful New Additions Tundra TRD Pro also gets its fair share of new features for 2019. Of course, Tundra is equipped with new Fox 2.5-inch front shocks that boast beefy 46 mm pistons. The TRD-tuned springs provide an additional 2 inches of front lift, and front wheel travel is increased more than 1.5 inches. The front shocks feature 11 bypass zones (7 compression, 4 bypass) to fine-tune damping performance for off-road romps while retaining composed on-road manners. The Tundra also employs 2.5-inch rear Fox shocks that feature an impressive 12 bypass zones (8 compression, 4 bypass). The rear shocks feature 2.5-inch piggyback reservoirs, and wheel travel is increased by more than 2 inches in the rear. Taking a cue from little brother, big bro Tundra gets new Rigid Industries LED fog lights for improved visibility on and off the highway, in a variety of weather conditions. Tundra also features LED headlights with LED accent lights and a unique black treatment. A new TOYOTA grille plus new hood scoop add style to Tundra’s brawny front end. Out back, TRD Pro stamping is found on the bed’s rear quarter panels. New 18-inch BBS forged-aluminum, five-spoke satin black wheels are featured on Tundra, which reduce un-sprung mass 3.35 lbs. per wheel (13.4 lbs. total) to improve cornering response and overall ride quality. The new wheels are wrapped in Michelin P275/65R18 all-terrain tires to provide a sure footing in dirt and on pavement. Inside, TRD Pro logos garnish the driver and front passenger leather-trimmed seats, while red stitching accents the dash, seats and armrests. TRD Pro floor mats, shift knob and a center-console emblem help complete the distinctive look. Providing added growl on the highway and the trail is a dual TRD Pro exhaust, which is fitted with new Black Chrome exhaust tips. A TRD Pro 1/4-inch skid plate sporting signature red Toyota lettering is found underneath the front end. Tundra TRD Pro will offer an available moonroof. 4Runner TRD Pro: The Legend Grows 4Runner needs no introduction. The iconic SUV is one of the most legendary off-road vehicles in Toyota’s history. For 2019, TRD Pro takes 4Runner’s world-renowned trail capability to the next level. 4Runner’s Fox shocks not only enhance its off-road performance but, paired with the TRD-tuned front springs, the package lifts its front 1 inch compared to other grades, while also providing nearly 1 inch of additional wheel travel. The 2.5-inch front shocks employ 46 mm pistons and include 7 bypass zones (4 compression, 3 rebound). In the rear, the 2.5-inch Fox shocks feature 11 bypass zones (7 compression, 4 rebound) to fine-tune the low- and high-speed compression, and 2-inch piggyback reservoirs house additional oil to retain damping performance when it’s needed most. A unique TRD roost shield offers additional protection for the inverted shock design in the rear. 4Runner adds a new roof rack for stashing additional gear outside of the cabin (say, dirty gear or laundry after a weekend camping trip).The 1/4-inch-thick front skid plate also sports new red TRD lettering. 4Runner features 17-inch matte-black TRD alloy wheels with an offset change to provide it with nearly a 1-inch wider track front and rear for added stability. Nitto Terra Grappler P265/70R17 A/T tires provide all-terrain performance for whatever the situation demands. Like Tacoma, 4Runner TRD Pro passengers can jam to tunes from a new-for-2019 standard Entune Premium JBL Audio with Integrated Navigation and App Suite. Other interior appointments include TRD Pro floor mats, TRD shift knob, and red-stitched Softex seats with red TRD logos on the front headrests. Additional TRD Pro exterior features include LED fog lights, blacked-out TOYOTA grille, and projector-beam headlights with smoked trim. Even on the Most Capable, Safety is Paramount Even though capability and toughness are at the core of the TRD Pro Series, safety is still the utmost priority. All three TRD Pro models feature the Star Safety System, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). Tundra and Tacoma come standard with Toyota Safety Sense P (TSS-P), which features Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and high-speed Dynamic Radar Cruise Control (DRCC). Championship TRD Pedigree Dating back to 1979, Toyota Racing Development (TRD) has developed chassis, engines and parts design for nearly 40 years. TRD supported off-road legend Ivan “Ironman” Stewart for 30 years on his path to multiple championships and race victories in Baja, U.S. off-road desert and short-course off-road races. TRD most recently celebrated CJ Greave’s 2017 Pro 4 Championship in The Off-Road Championship Series (TORC) and Martin Truex Jr.’s win of the 2017 Monster Energy NASCAR® Cup Series Championship. The 2019 TRD Pro suspension was tested and designed by TRD engineers at our corporate headquarters in Plano, Texas. TRD also develops motorsport-derived accessories for Toyota and Lexus cars and trucks. Its U.S. operations were first established in 1979 and are headquartered in Costa Mesa, Calif., with an additional facility in Salisbury, N.C. Limited Warranty and ToyotaCare Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Each TRD Pro also comes standard with ToyotaCare, a complementary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first. Two years of roadside assistance coverage is also provided with each new purchase. Tundra pickup is assembled at Toyota Motor Manufacturing, Texas (TMMTX), in San Antonio, Texas, and Tacoma pickup is assembled at TMMTX and Toyota Motor Manufacturing, Baja California (TMMBC) in Baja California, Mexico. 4Runner is assembled at TMC Tahara Plant in Japan. For more information, visit www.Toyota.com/TRDpro.

Breathe easy, the 2019 TRD Pros are almost here. Watch our press conference on February 8th, 9 a.m. CST, live from the 2018 Chicago Auto Show. #TRDpro

TIRE PRICE MATCH GUARANTEE Enjoy Peace of Mind Because buying tires shouldn't be stressful. *Restrictions apply. See your Service Advisor for additional details. Toyota and Scion vehicles only. Available for dealer-installed identical in-stock tires that meet vehicle specifications. Customer must present a printed lower-priced pre-tax price quote dated within 30 days of purchase from a retail location within 25 miles. This Price Match Guarantee may not be combined with any other offer including rebates, clearance, closeout or special prices. Expires 02/28/2018