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The forecast for the Windy City looks sporty and outdoorsy, with a touch of nocturnal mischief as Toyota debuts seven new SUV and pickup truck variants at the Chicago Auto Show. All will arrive later this year as 2021 models. The sporty element is the first-ever Highlander XSE, which brings nimble moves and bolder styling to this three-row family SUV. Meanwhile, new Trail Special Editions of the Tacoma and Tundra pickups and 4Runner SUV come prepped for even more outdoorsy adventure. And, for people who like dark shadows, dark matter, and maybe even dark chocolate, Toyota is adding new Nightshade Special Editions of the Tacoma and Tundra pickups and the Sequoia SUV. These join five other Toyotas already available with the cool, dark Nightshade treatment. Highlander XSE: More Fun for the Parents In the Toyota world, the XSE badge signals a drive on the sporty side with specially tuned handling suspension, unique exterior styling, and exclusive interior trim. For 2021, and for the first time in its 20-year history, the Highlander family SUV gets the XSE treatment. The fourth-generation Highlander, just introduced for 2020 and built on the Toyota New Global Architecture, offers the ideal platform for an athletic transformation. more Designed for people who need SUV practicality but really miss driving sport sedans, the Highlander XSE combines bold exterior design with more agile driving reflexes. Positioned between the XLE and Limited grades, the 2021 Highlander XSE is briskly motivated by a 295-horsepower 3.5-liter V6 that’s teamed with an eight-speed automatic transmission. It’s available with either front-wheel drive or Dynamic Torque Vectoring All-Wheel Drive. In addition to being able to send up to 50 percent of torque to the rear wheels, this advanced AWD system can control the left/right torque distribution to the rear wheels for a more engaging driving experience. In addition, the Multi-Terrain Select feature, controlled by a dial on the center console, allows the driver to adjust drivetrain responses to prevailing road and weather conditions. The Highlander XSE handles curves as well as its design takes compliments. In addition to exclusive machined-faced 20-inch wheels with black accents, the XSE model is equipped with higher-rate springs and rear stabilizer bar, and the shock absorbers have been re-tuned for lower friction. Electric power steering has also been re-tuned for a sportier steering feel. These carefully calibrated new parts boost handling agility for the XSE while preserving Highlander’s renowned ride comfort. To make the XSE grade, Highlander received a bumper-to-bumper style makeover. The front fascia, grille, and lower spoiler are exclusive to this model and impart a more aggressive stance. The restyled upper grille joins a much larger lower air intake integrated into the new bumper, with a spoiler below that. Unique headlamps feature black accents and light-strip DRLs. In profile, unique rocker panels add an edgy accent to the Highlander XSE’s sculpted lines. Around back, there’s a shocker: the first-ever exposed dual-tip exhaust on a Highlander – and chromed, no less. Black roof rails, mirror caps, and window moldings dial up the subtle cool factor. Inside, the Highlander XSE rocks black Softex-trimmed seats with fabric inserts, while ambient lighting and carbon-fiber finish on the instrument panel sets the mood. A striking two-tone red and black leather-trimmed interior with red-stitched instrument panel is available and is sure to incite a bit of carpool envy., The 2021 Highlander XSE comes ready to take on all devices with Android Auto, Apple CarPlay, Amazon Alexa compatibility, as well as five USB ports and an all access 3-month trail of SiriusXM®. The Highlander XSE will also offer an available Premium Audio 1200-Watt, 11-speaker JBL sound system with dynamic navigation, breathing new life into old hair bands. Toyota anticipates that about 12 percent of Highlander buyers will opt for this edgier family hauler. Other updates to the 2021 Highlander will be announced later, but the XSE is slated for launch this fall. 2021 Trail Special Editions: Carry In, Carry Out In Style Toyota truck buyers love the great outdoors, and in fact, Toyota trucks sit at the top of their segments for owners who participate in outdoor activities like camping, fishing, and hiking. To celebrate and support all that fresh-air fun, Toyota is introducing the 2021 Tacoma, Tundra, and 4Runner Trail Special Editions this summer. All put emphasis on extra storage and convenience, with unique styling and exclusive content added for good measure. All three 2021 Toyota Trails are based on the SR5 grade models to deliver high value, and they also offer the choice of 2WD or 4WD. The Tacoma Trail is built on the SR5 Double Cab, and the Tundra Trail is based on the SR5 Crew Max with SR5 Upgrade Package (larger fuel tank, front bucket seats with driver’s power lumbar support, front center console, tilt/telescoping steering wheel, three front cupholders, and an anti-theft system with alarm and engine immobilizer). Available Trail color choices include Army Green, Cement, Midnight Black, and Super White. While these are not strictly considered limited editions, volume will be low. Toyota is planning to equip 7,000 Tacomas, 5,000 Tundras and 4,000 4Runners as Trail Editions. All Trails feature black exterior badging, plus black seating with tan stitching. In all versions, standard all-weather floor liners help catch the outdoor elements that come in on occupants’ feet. From there, each Trail model has its own unique set of upgrades: • The 2021 Tacoma Trail features a set of Dark Gray 18-inch TRD Off-Road wheels with Kevlar All-Terrain tires, and the grille from the Tacoma Limited adds a custom touch. A 115-volt power outlet in the bed adds versatility, and lockable bed storage includes insulation on the driver side to double as a cooler. • The Tundra Trail wears the bold chrome grille from the top-of-line Tundra 1794 Edition with color-keyed surround, plus special-edition wheels. As on the Tacoma Trail, lockable bed storage includes insulation on the driver side to work as a cooler. • The 4Runner Trail comes ready to carry campers into the woods with dark gray TRD Off-Road wheels, and a Yakima LoadWarrior rooftop cargo basket for added utility and gear-hauling capability. Inside, 4Runner boasts a custom 40-quart cooler and sliding cargo tray. Custom-made for Toyota in the U.S., the 4Runner Trail’s cooler is quite a versatile piece of equipment, featuring: • Lockable lid • Freezer-grade gasket to provide an air-tight seal and keep ice frozen for up to seven days • Tie-down straps and special brackets on the sliding rear cargo tray to safely secure the cooler while driving • Two heavy-duty latches with integrated bottle openers • Two durable, ergonomic carry handles • Large built-in drain plug with lanyard • A flat top to allow the cooler to act as a table surface or an outdoor seat The cooler comes color-keyed with Cement or Army Green exterior 4Runner colors, while on Super White and Midnight Black 4Runner Trails the cooler is Cement. Nightshade Special Editions: Don’t Be Afraid of the Dark With the close of summer comes shorter days and earlier sunsets – the perfect time for a trio of new 2021 Toyota Nightshade Editions to make their arrival. Toyota already offers Nightshade Editions of the Corolla Sedan, Corolla Hatchback, Camry, 4Runner, and Sienna van. While most Toyota Nightshade models are based on SE grade versions, the 2021 Nightshade pickups and Sequoia are built on the more luxurious Limited grade models. All have black leather-trim seating and slightly sinister looking black exterior trim, including a darkened chrome grille, black mirror caps and black door handles. All three of the Toyota Nightshade trucks offer the choice of 2WD or 4WD. From there, the details vary by model. The Tacoma Nightshade is also distinguished by Dark Smoke 18-inch alloy wheels, black exhaust tip and fog light bezels, and a new grille insert design. The Tundra Nightshade has black wheels and exhaust tip, while the Sequoia Nightshade uniquely features darkened chrome ‘Sequoia’ badging, body moldings, and lower grille and fog light surrounds. The Nightshade Editions look particularly wicked in Midnight Black Metallic or Magnetic Gray Metallic. For more customization, the Tacoma and Tundra are also available in Windchill Pearl*, and the Tundra can also be ordered in Super White. The Sequoia Nightshade offers Blizzard Pearl as an additional choice. *Added Cost Color Toyota is planning to build 5,000 each of the Tacoma and Tundra Nightshade, and 2,500 Sequoia Nightshade.

From aliens and adventure to wild west outlaws, Toyota brings the action to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments. “This commercial truly highlights the all-new Highlander’s incredible array of features, even greater capabilities and spacious interior,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The spot’s message of ‘go wherever they need you’ speaks to the adventurous spirit of Highlander and its ability to help drivers tap into their inner hero.” The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the “GO HIGHLANDER” campaign for the fourth-generation Highlander, the best-selling retail model in the midsize SUV segment since 2016. more “When Toyota approached me, I felt very flattered getting to play the hero in my first-ever Big Game commercial,” said actress Cobie Smulders. “I’m a mom, and I love that I’m playing a mom in this ad. When I think of heroes, I think of women and moms – the toughest people out there – and to be able to represent that is a wonderful thing.” The spot was created by Toyota’s agency of record, Saatchi & Saatchi. A high-intensity movie trailer music piece, which was uniquely composed for the spot, carries the viewer through each twist and turn of the Highlander’s exciting journey.

Alternative Fuel Vehicles Hybrid – Plug-In – Fuel Cell Electric Twenty years ago, Toyota released Prius and we made our mark as the industry leader of hybrids. Since then, we've been furthering our quest for efficient yet powerful mobility and expanding our lineup of alternative fuel vehicles. Now with enhanced Battery Warranty for 2020 models. 10yr / 150,000mi Click here to search our inventory

Toyota’s 2020 Highlander and new fuel-efficient vehicles, the 2021 Mirai and 2021 RAV4 Prime will make their appearance at the Washington Auto Show, held January 24 – February 2 at the Walter E. Washington Convention Center. Highlander, the best-selling mid-size SUV in America, will showcase its fourth-generation model, featuring a bold, distinctive new design with the familiar safety, comfort, and reliability of its predecessors. Additionally, the second-generation Mirai will make its Washington DC debut, highlighting Toyota’s latest effort in hydrogen-powered full cell electric vehicles (FCEVs). 2020 Highlander With a new bold, yet functional shape stemming from the Toyota New Global Architecture (TNGA-K), the 2020 Highlander enables greater capability, comfort and safety than ever before. The all-new 2020 Highlander offers the choice between a powerful V6 or new-generation hybrid powertrain, with the gas version offering an EPA-estimated 23 MPG combined fuel economy and the Hybrid offering a manufacturer-estimated 36 MPG combined fuel economy. Like recent models, the 2020 Highlander features a third row for even more family adventures. Available in five grades, the Highlander starts with a new L grade, then layers amenities and technology in the LE, XLE, Limited and the top-of-line Platinum. Cutting-edge entertainment and connectivity is provided through the vehicle’s intuitive and versatile multimedia system, including a new largest in segment 12.3-inch multimedia display on the Platinum grade and 8-inch on all other models. The available new JBL Premium Sound System delivers a whopping 1,200 watts of power to turn any music source into a mobile concert. more 2021 RAV4 Prime The most powerful and quickest RAV4 ever, the Toyota 2021 RAV4 Prime will arrive at dealerships in summer 2020. Build on the popularity of the RAV4 Hybrid, currently the best-selling hybrid vehicle on the market with sales up 72 percent over last year, the RAV4 Prime amplifies both performance and efficiency, reflecting Toyota’s more than 20 years of hybrid vehicle leadership. Notably, the RAV4 Prime uses regular-grade gasoline — just not much of it. With more powerful motor-generators, a newly developed high-capacity Lithium-Ion battery and a booster converter, the 2021 RAV4 Prime yields an 83-horsepower jump in total system output over the RAV4 Hybrid and has the most horsepower in its segment, with an estimated 302-horsepower, advanced all-wheel drive, sport-tuned suspension and exclusive design features. Toyota projects 0-60 mph acceleration in 5.8 seconds, which is quicker than the RAV4 Hybrid (7.8 sec.) and in a league with luxury and performance SUVs that come nowhere near this remarkable fuel economy. 2021 Mirai Sedan Concept Toyota first began developing fuel cell technology at the same time as hybrid-electrics and unveiled its first fuel cell vehicle with the Mirai’s launch in 2015. Rebooted as a premium sedan with cutting-edge design, technology and driving performance, the all-new second-generation Mirai will make a splash at this year’s show. Built on Toyota’s premium rear-wheel drive platform, the vehicle debuts a dramatic yet refined coupe-inspired design with improved passenger room and comfort and uses a sustainable powertrain to meet a broad range of mobility needs with zero emissions. In addition to the latest FCEV advancements, Toyota is working to develop a line of battery electric vehicles (BEVs) in its electrification roadmap. The second-generation Mirai will go on sale in late 2020. In addition, Toyota will have several mobility prototypes and concepts on display, including the LQ Concept, the Micro-Palette, Human Support Robot and FV2 Concept. Each will offer a glimpse into what Toyota envisions is to come as a leader in the mobility space. U.S. News & World Report 2020 Best Cars for the Money Awards For outstanding value, three Toyota vehicles received a 2020 Best Cars for the Money award from U.S. News & World Report during a ceremony held at the Washington Auto Show. 2020 marks the third year in a row that Camry has won the Best Car for the Money award in its class. “The Toyota Camry offers a base model that’s loaded with features, making it a good value the day you buy it. It’s fuel economy and low repair costs make it a good value every day that you own it,” said Jaime Page Deaton, U.S. News & World Report executive editor. • 2020 Toyota Camry- Best Midsize Car for the Money • 2020 Toyota Corolla Hybrid- Best Hybrid and Electric Car for the Money • 2020 Toyota RAV4 Hybrid- Best Hybrid and Electric SUV for the Money

FREE! Free Lyft Rides Available See advisor for details. $20.00 maximum round-trip ride discount per visit. Toyota vehicles only. Vehicle must be in our service department for service. Not valid for express/lube services. Restrictions apply. Offer Expires 2/29/2020

Toyota was ranked the No. 1 motor vehicle company for the sixth consecutive year on Fortune Magazine’s 2020 “World’s Most Admired Companies” annual ranking. Fortune also recognized Toyota as No. 30 among the Top 50 “All-Star” companies surveyed, which included companies from various industries. Fortune’s “World’s Most Admired Companies” list is widely acknowledged as the definitive report card on corporate reputation and is based on company surveys and industry peer ratings from senior executives, directors and industry analysts from around the world. For each company, the survey measures nine attributes considered critical to a company’s global success, including quality of products and services, social and environmental responsibility, global competitiveness, and value as an investment, among others. “To top Fortune’s list of the most admired auto companies for the sixth year in a row is an exciting accomplishment for all of us here at Toyota, and I continue to be impressed by the talent of our global team,” said Jim Lentz, Toyota Motor North America chief executive officer. “This honor underscores our collective commitment to continuous improvement for our customers, and I can’t wait to see what lies ahead for Toyota.” The full list appears in the magazine’s February issue and can be viewed online now on Fortune’s website at https://fortune.com/worlds-most-admired-companies/. more FORTUNE’s “World’s Most Admired Companies” Methodology Korn Ferry Hay Group started with approximately 1,500 companies, including 1,000 of the largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more, then selected the highest-rated companies in each industry, a total of 680 in 30 countries. To arrive at the top 50 Most Admired Companies overall, Korn Ferry Hay Group asked 3,750 executives, directors, and securities analysts to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25 percent in last year’s surveys, plus those that finished in the top 20 percent of their industry. Anyone could vote for any company in any industry. To create the 52 industry lists, participants were asked to rate companies in their own industry on nine criteria: Innovation, People Management, Use of Corporate Assets, Social Responsibility, Quality of Management, Financial Soundness, Long-Term Investment Value, Quality of Products/Services, and Global Competitiveness.

Toyota’s 2020 Highlander and comprehensive All-Wheel Drive (AWD) lineup are taking center stage at the New England International Auto Show, held January 16-20 at the Boston Convention & Exhibition Center. Highlander, the best-selling mid-size SUV in America, will be present with its fourth-generation model, featuring a bold, distinctive new design with the familiar safety, comfort, and reliability of its predecessors. In addition, a range of new AWD vehicles will be on the show floor, underscoring the company’s commitment to the sedan category as a whole. 2020 Highlander With a new bold, yet functional shape stemming from the Toyota New Global Architecture (TNGA-K), the 2020 Highlander enables greater capability, comfort and safety than ever before. The all-new 2020 Highlander offers the choice between a powerful V6 or new-generation hybrid powertrain, with the gas version offering an EPA-estimated 29 MPG combined fuel economy and the Hybrid offering a manufacturer-estimated 36 MPG combined fuel economy. Like recent models, the 2020 Highlander features a third row for even more family adventures. Available in five grades, the Highlander starts with a new L grade, then layers amenities and technology in the LE, XLE, Limited and the top-of-line Platinum. Cutting-edge entertainment and connectivity is provided for all ages through the vehicle’s intuitive and versatile multimedia system, including a new largest in segment 12.3-inch multimedia display on the Platinum grade and 8-inch on all other models. The available new JBL Premium Sound System delivers a whopping 1,200 watts of power to turn any music source into a mobile concert. The 2020 Highlander gets a grip on any road with a choice of front-wheel drive or three different available all-wheel drive systems — two for the V6 models and a unique AWD system for the Highlander Hybrid. For the Highlander Gas L, LE and XLE models, the optional AWD system can send up to 50 percent of available torque to the rear wheels to counter wheel slip when necessary. Using the Multi-Terrain Select control dial on the console, drivers can maximize traction when driving through inclement weather or road conditions. more All-Wheel Drive Sedans In recent years, market demand for AWD passenger vehicles has increased due to the rising popularity of SUVs and crossovers, like the Highlander and the number one-selling vehicle in New England, the RAV4. Toyota is answering this demand by expanding its sedan AWD lineup, introducing the new Camry and Avalon all-wheel drive sedans. The new Camry AWD has a high-efficiency 2.5-liter DOHC four-cylinder engine teamed with an 8-speed Direct-Shift automatic transmission and balances added traction with exemplary fuel efficiency with a 202-horsepower engine. The Camry AWD system can direct up to 50 percent of engine torque to the rear wheels, in response to acceleration from a start or slippage at the front wheels, and match their FWD counterparts in critical passenger space, trunk room, ride comfort, cabin quietness and vehicle agility. All AWD grades will have an optional Cold-Weather Package, with all other standard and optional features carried over from the FWD versions of the LE, XLE, SE and XSE model grades, including the latest Toyota Audio multimedia systems with Android Auto, Apple CarPlay and Amazon Alexa compatibility. The 2020 Camry AWD, America’s best-selling midsize sedan for 17 years, will arrive at dealerships in early spring. 2021 Mirai Sedan Concept Rebooted as a premium sedan with cutting-edge design, technology and driving performance, the all-new second-generation Mirai is the latest in hydrogen-powered full cell electric vehicles (FCEVs). Built on Toyota’s premium rear-wheel drive platform, the vehicle debuts a dramatic yet refined coupe-inspired design with improved passenger room and comfort and uses a sustainable powertrain to meet a broad range of mobility needs with zero emissions. Toyota first began developing fuel cell technology at the same time as hybrid-electrics and unveiled its first fuel cell vehicle with the Mirai’s launch in 2015. In addition to the latest FCEV advancements, Toyota is working to develop a line of battery electric vehicles (BEVs) in its electrification roadmap. The second-generation Mirai will go on sale in late 2020.

Toyota Motor Manufacturing Kentucky (TMMK), known for producing the most popular sedan in the U.S., the Camry, for 18 years in a row, added America’s most popular SUV to its production lineup this week with its first 2020 RAV4 Hybrid rolling off the assembly line. In 2019, the RAV4 Hybrid had its best sales year to date, up 92.3 percent, and helped the RAV4 become the best-selling SUV in a calendar year. With the addition of the RAV4 Hybrid to its manufacturing mix, TMMK now produces four electrified vehicles, including the Avalon Hybrid, Camry Hybrid and Lexus ES 300h. “We are excited to see the past nine months of preparation come to life with the completion of our first Kentucky-built 2020 RAV4 Hybrid,” said TMMK President Susan Elkington. “This milestone would not have been possible without the hard work of our dedicated team members and our recent investments. We are proud to offer an alternative powertrain for each of the products we currently build and couldn’t be happier to add the popular RAV4 Hybrid to that list.” more By 2025, Toyota’s global goal is to offer an electrified option (hybrid, plug-in, fuel cell, battery) on all Toyota and Lexus models. Currently, Toyota sells more alternative powertrain vehicles than the rest of the industry combined, with sales reaching around 13 percent of volume in the U.S. TMMK is Toyota’s largest plant in the world with more than nine million square feet of floor space, more than 8,000 full-time team members and represents a $7-billion investment. Click here to browse our Toyota RAV4 Hybrid inventory.

Recognizing Those Who Serve Inspired by your courage and commitment, we are offering a $500 rebate to eligible U.S. military personnel.* Because the sacrifices don't stop at the front lines we are also extending our Military Rebate offer to household members of eligible U.S. military personnel, including Gold Star families. Eligible Customers for Military Rebate The Military Rebate offer is available to: • U.S. military personnel • Household members of eligible U.S. military personnel (including Gold Star families) • U.S. military retirees • U.S. military veterans (within 2 years of discharge) This rebate can be used toward any new Toyota vehicle purchased or leased through your dealer and Toyota Financial Services.* Military Rebate Offer Terms To take advantage of the rebate, you must: • Provide verifiable proof of military status or active service at the time of purchase: • Leave and Earning Statement OR • Military ID card OR • DD Form 214, Certificate of Release or Discharge from Active Duty • Receive a qualifying salary • Receive credit approval by Toyota Financial Services through a Toyota dealer Toyota Military Rebate Disclaimer Offer valid October 1, 2019 through January 6, 2020 *$500 rebate offered by Toyota Motor North America, Inc. and may be applied toward finance or lease contracts on new Toyota vehicles, dated from October 1, 2019 through January 6, 2020.

Toyota confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The :60-second Toyota spot, created by Saatchi & Saatchi, will feature the all-new 2020 Highlander. The spot marks the launch of the larger Highlander vehicle campaign, which runs through mid-July 2020. “We’re excited to feature the all-new 2020 Highlander in our spot in the Big Game,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The Highlander is currently the best-selling model in the midsize SUV segment, and there’s no better way to kick off the marketing campaign for the fourth generation of this benchmark SUV than during the most-watched television event of the year.” Toyota has a long and successful history of leveraging the Super Bowl stage to launch landmark products. 2012 and 2015 spots featured Camry, America’s best-selling passenger vehicle for the past 17 years, while the 2019 Game packed a one-two punch of the 2019 RAV4, the best-selling mid-sized SUV in the country, and the fierce return of the all-new 2020 Supra. In 2018, Toyota utilized the Big Game and the Opening Ceremony of the Olympic Winter Games PyeongChang 2018 shortly after to launch the first-ever global marketing campaign, “Start Your Impossible”, highlighting Toyota’s shift to a mobility company. The larger Highlander vehicle campaign follows the Total Toyota (T²) cross-agency model with collaboration from Saatchi & Saatchi, Burrell Communications, Conill Advertising, and Intertrend, with Zenith Media responsible for TV and Outdoor media buying. For more information on the all-new 2020 Highlander, click here.

We are delighted to have you as a customer, and we look forward to serving you in the new year. Have a terrific 2020! We are open! New Year's Eve Hours: 9AM-8PM New Year's Day Hours: 9AM-8PM

Our entire dealership joins in sending Holiday Greetings with every good wish for the New Year!