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The all-new 2020 Corolla was introduced last Spring with reimagined styling, an enhanced driving experience and the addition of the first ever Corolla Hybrid in the U.S. This new Corolla model, which boasts up to an estimated 52 MPG combined, was especially appealing to the Rocky Mountain Automotive Press Association (RMAP), awarding the Corolla Hybrid 2020 Rocky Mountain Car of the Year. “We are honored to receive this award for the all-new Corolla Hybrid. This vehicle is another efficient and value-based offering in our lineup that provides more options for our customers based on their needs, ” said John Mineweaser, assistant general manager of the Toyota Denver Region. “Two years ago the redesigned Camry received this accolade, and it is rewarding to see that Toyota’s latest passenger car products are being recognized by our local automotive press as leaders in an especially competitive and important segment in this market.” The Toyota Denver Region sold over 23,000 Corollas and Camrys last year throughout its 71 dealers. more Corolla is the world’s best-selling nameplate with over 46 million vehicles sold globaly since it was introduced 24 years ago. And the 12th-generation Corolla is greater than ever with a new 169 horsepower, 2.0-liter Dynamic-Force engine, improved technology and the latest in Toyota’s suite of standard active safety features, Toyota Safety Sense 2.0. The Corolla Hybrid has a new-generation Hybrid Synergy Drive which combines a 1.8-liter four-cylinder gasoline engine with two motor/generators through an electronically controlled planetary-type continuously variable transmission (CVT) transaxle. This pairing provides responsive acceleration without sacrificing fuel economy, which is not typical for most hybrids. Additionally, the hybrid battery warranty has been extended from 8 years or 100,000 miles from the date of first use to 10 years or 150,000 miles, whichever comes first providing extra peace of mind for owners. The Rocky Mountain Press Association evaluates multiple vehicles every year before selecting four finalists to vote on. In order to be considered, the vehicle must have gone through a major redesign or added a new powertrain element, which was the case for Corolla. Each RMAP member is also required to test drive the vehicle and evaluate a certain set of criteria to select their top choice. In the sedan category, the 2020 Corolla Hybrid LE was assessed along with the 2019 BMW M850i xDrive convertible, 2020 Nissan Versa and 2020 Subaru Legacy. “As the voting finished up for the Rocky Mountain Automotive Press (RMAP) vehicle of the year we were thrilled to have the 2020 Toyota Corolla LE Hybrid come out on top,” said RMAP president, Craig Conover. “Taking an iconic name like Corolla and offering a hybrid that can get over 50 miles per gallon put this vehicle on top for this year in the sedan category in the Rocky Mountain Region.” RMAP is a professional association comprised of 95 automotive media members in Colorado, Utah, Wyoming, New Mexico, Arizona, Nebraska and Kansas.

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In this head to head comparison video, we compare the 2020 Toyota RAV4 vs the Chevy Equinox. We discuss the 2020 RAV4's specs, features and key advantages over the Equinox and why the RAV4 is right for you.

Purchase a 2019 Toyota Highlander with 1.9% APR for 60 months or receive $2,500 Cash Back. Click here to view inventory. Cash: Customers Can Receive $2,500 Cash Back From Toyota Or Can Apply Cash Back To Down Payment. Offer May Not Be Combined With Other Offers Unless Specified Otherwise. Vehicle Shown May Be Prototype And/Or Shown With Options. Actual Model May Vary. Delivery Must Be Taken From Dealer Stock By 3/31/20 And Is Subject To Availability. Apr: Excludes Hybrids. 1.9% Apr Financing Up To 60 Months Available To Qualified Buyers Thru Toyota Financial Services. Total Financed Cannot Exceed Msrp Plus Options, Tax, Title, License And Dealer Processing Fee Of $300 (Not Required By Law). 60 Monthly Payments Of $17.48 For Each $1000 Borrowed. Not All Buyers Will Qualify. Offer May Not Be Combined With Other Offers Unless Specified Otherwise. Vehicle Shown May Be Prototype And/Or Shown With Options. Actual Model May Vary. Delivery Must Be Taken From Dealer Stock By 3/31/20 And Is Subject To Availability.

In the video below we present the 2020 Camry vs Accord. We compare the 2020 Toyota Camry specs to the 2020 Accord to help you make the best choice. This head to head video compares the 2020 Toyota Camry SE vs 2020 Honda Accord Sport 1.5 t. We take a deep dive into the Camry specs that highlights the advantages it holds over the Accord. Click here to browse our current Camry inventory.

Lease a 2020 Mazda CX-30 SUV for only $215 per month or purchase with 2.9% APR for 72 month s or receive $1,250 cash back. Click here to browse our inventory. Lease: Low Mileage Lease. Tax, Title, License, Dealer Processing Fee Of $300 (Not Required By Law) And Insurance Are Extra. Due At Signing Includes $3900 Down (After Application Of $600 Toyota Lease Cash Incentive From Toyota Financial Services), First $149 Payment, And No Security Deposit. Does Not Include $350 Disposition Fee Due At Lease End. Example Based On 2020 Corolla 4 Cylinder Automatic Model 1852, Msrp $20,880 And Capitalized Cost, Which May Vary By Dealer, Of $19,958. Capitalized Cost In Example Includes $650 Acquisition Fee And Assumes Dealer Participation. Your Payment Terms May Vary Based On Final Negotiated Price. Offer Available On Approved Credit To Qualified Customers From Toyota Financial Services. Customer Is Responsible For Excessive Wear And Excess Mileage Charges Of $.15 Per Mile In Excess Of 30,000 Miles. Not All Customers Will Qualify. Offer May Not Be Combined With Other Offers Unless Specified Otherwise. Vehicle Shown May Be Prototype And/Or Shown With Options. Actual Model May Vary. Delivery Must Be Taken From Dealer Stock By 3/2/20 And Is Subject To Availability. Apr: Excludes Hybrids And Hatchbacks. 2.9% Apr Financing Up To 72 Months Available To Qualified Buyers Thru Toyota Financial Services. Total Financed Cannot Exceed Msrp Plus Options, Tax, Title, License And Dealer Fees. 72 Monthly Payments Of $15.15 For Each $1000 Borrowed. Not All Buyers Will Qualify. Offer May Not Be Combined With Other Offers Unless Specified Otherwise. Dealer Processing Fee Of $300 (Not Required By Law) Is Extra. Vehicle Shown May Be Prototype And/Or Shown With Options. Actual Model May Vary. Delivery Must Be Taken From Dealer Stock By 3/2/20 And Is Subject To Availability. Cash: Customers Can Receive $750 Cash Back From Toyota Or Can Apply Cash Back To Down Payment (Excludes Hatchbacks). Customers May Also Receive A $500 Finance Cash Incentive From Toyota. The Finance Cash Incentive Is Only Available With Non-Subvented Rates To Qualified Buyers If Vehicle Is Purchased And Financed Through Toyota Financial Services. Incentive Will Be Applied First To Down Payment. Not All Buyers Will Qualify. One Incentive Per Finance Transaction. Offer May Not Be Combined With Other Offers Unless Specified Otherwise. Dealer Processing Fee Of $300 (Not Required By Law) Is Extra. Vehicle Shown May Be Prototype And/Or Shown With Options. Actual Model May Vary. Delivery Must Be Taken From Dealer Stock By 3/2/20 And Is Subject To Availability.

While others are abandoning the sedan segment, Toyota continues to double-down with new variants of its best-selling sedans. With winter’s icy grip on much of the United States, Toyota is launching the new all-wheel drive Camry and Avalon models to help drivers get a better grip on the road while the automaker continues to gain traction in the sedan segment. It’s the first AWD Camry since 1991, and the first-ever Avalon with AWD. The Toyota-developed Dynamic Torque Control AWD system will be available as a standalone option for the Camry LE, XLE, SE and XSE grades and on Avalon XLE and Limited grades. In recent years, market demand for AWD passenger vehicles has increased significantly, due in no small part to the rising popularity of SUVs and crossovers. Midsize sedan customers outside the luxury category, however, have had relatively few AWD choices. Now, Toyota gives them two more with Camry, America’s best-selling midsize sedan for 17 years, and Toyota’s flagship sedan, Avalon. Notably, the Camry AWD and Avalon AWD are North America-only models developed in the U.S. and assembled exclusively at Toyota Motor Manufacturing Kentucky. more Both the Camry AWD and Avalon AWD get a high-efficiency 2.5-liter DOHC four-cylinder engine teamed with an 8-speed Direct-Shift automatic transmission. Most Camry AWD grades have 202 horsepower, while the Camry XSE AWD and both Avalon AWD grades have 205 hp with dual exhaust. The new AWD system balances added traction with exemplary fuel efficiency. While Avalon AWD EPA-estimated fuel economy will be released closer to its on-sale date, EPA-ratings for Camry AWD are: Camry AWD Estimated Fuel Economy (City/Highway/Combined) LE, SE,- 25/34/29 XLE, XSE- 25/34/28 The Camry and Avalon AWD models underscore Toyota’s commitment to the sedan category. Both the new-generation Camry and Avalon sedans offer hybrid models, and, last fall, both added their first-ever TRD (Toyota Racing Development) performance versions. Toyota previously offered an AWD Camry in 1988-1991, called the AllTrac. Smarter All-Wheel Drive To many car buyers, “all-wheel drive” may mean one thing, but there are many different AWD technologies on the market. Toyota found an ideal type of AWD for Camry and Avalon in its new-generation RAV4 compact SUV introduced for 2019. The Dynamic Torque Control AWD system provides effective traction for inclement and slippery weather while minimizing AWD’s typical drag on fuel economy. Admittedly, the system name is a mouthful; Camry and Avalon models equipped with it will carry a simple “AWD” badge on their trunk lids. The Camry and Avalon AWD system can direct up to 50 percent of engine torque to the rear wheels, in response to acceleration from a start or slippage at the front wheels. Click here to read the full article

The forecast for the Windy City looks sporty and outdoorsy, with a touch of nocturnal mischief as Toyota debuts seven new SUV and pickup truck variants at the Chicago Auto Show. All will arrive later this year as 2021 models. The sporty element is the first-ever Highlander XSE, which brings nimble moves and bolder styling to this three-row family SUV. Meanwhile, new Trail Special Editions of the Tacoma and Tundra pickups and 4Runner SUV come prepped for even more outdoorsy adventure. And, for people who like dark shadows, dark matter, and maybe even dark chocolate, Toyota is adding new Nightshade Special Editions of the Tacoma and Tundra pickups and the Sequoia SUV. These join five other Toyotas already available with the cool, dark Nightshade treatment. Highlander XSE: More Fun for the Parents In the Toyota world, the XSE badge signals a drive on the sporty side with specially tuned handling suspension, unique exterior styling, and exclusive interior trim. For 2021, and for the first time in its 20-year history, the Highlander family SUV gets the XSE treatment. The fourth-generation Highlander, just introduced for 2020 and built on the Toyota New Global Architecture, offers the ideal platform for an athletic transformation. more Designed for people who need SUV practicality but really miss driving sport sedans, the Highlander XSE combines bold exterior design with more agile driving reflexes. Positioned between the XLE and Limited grades, the 2021 Highlander XSE is briskly motivated by a 295-horsepower 3.5-liter V6 that’s teamed with an eight-speed automatic transmission. It’s available with either front-wheel drive or Dynamic Torque Vectoring All-Wheel Drive. In addition to being able to send up to 50 percent of torque to the rear wheels, this advanced AWD system can control the left/right torque distribution to the rear wheels for a more engaging driving experience. In addition, the Multi-Terrain Select feature, controlled by a dial on the center console, allows the driver to adjust drivetrain responses to prevailing road and weather conditions. The Highlander XSE handles curves as well as its design takes compliments. In addition to exclusive machined-faced 20-inch wheels with black accents, the XSE model is equipped with higher-rate springs and rear stabilizer bar, and the shock absorbers have been re-tuned for lower friction. Electric power steering has also been re-tuned for a sportier steering feel. These carefully calibrated new parts boost handling agility for the XSE while preserving Highlander’s renowned ride comfort. To make the XSE grade, Highlander received a bumper-to-bumper style makeover. The front fascia, grille, and lower spoiler are exclusive to this model and impart a more aggressive stance. The restyled upper grille joins a much larger lower air intake integrated into the new bumper, with a spoiler below that. Unique headlamps feature black accents and light-strip DRLs. In profile, unique rocker panels add an edgy accent to the Highlander XSE’s sculpted lines. Around back, there’s a shocker: the first-ever exposed dual-tip exhaust on a Highlander – and chromed, no less. Black roof rails, mirror caps, and window moldings dial up the subtle cool factor. Inside, the Highlander XSE rocks black Softex-trimmed seats with fabric inserts, while ambient lighting and carbon-fiber finish on the instrument panel sets the mood. A striking two-tone red and black leather-trimmed interior with red-stitched instrument panel is available and is sure to incite a bit of carpool envy., The 2021 Highlander XSE comes ready to take on all devices with Android Auto, Apple CarPlay, Amazon Alexa compatibility, as well as five USB ports and an all access 3-month trail of SiriusXM®. The Highlander XSE will also offer an available Premium Audio 1200-Watt, 11-speaker JBL sound system with dynamic navigation, breathing new life into old hair bands. Toyota anticipates that about 12 percent of Highlander buyers will opt for this edgier family hauler. Other updates to the 2021 Highlander will be announced later, but the XSE is slated for launch this fall. 2021 Trail Special Editions: Carry In, Carry Out In Style Toyota truck buyers love the great outdoors, and in fact, Toyota trucks sit at the top of their segments for owners who participate in outdoor activities like camping, fishing, and hiking. To celebrate and support all that fresh-air fun, Toyota is introducing the 2021 Tacoma, Tundra, and 4Runner Trail Special Editions this summer. All put emphasis on extra storage and convenience, with unique styling and exclusive content added for good measure. All three 2021 Toyota Trails are based on the SR5 grade models to deliver high value, and they also offer the choice of 2WD or 4WD. The Tacoma Trail is built on the SR5 Double Cab, and the Tundra Trail is based on the SR5 Crew Max with SR5 Upgrade Package (larger fuel tank, front bucket seats with driver’s power lumbar support, front center console, tilt/telescoping steering wheel, three front cupholders, and an anti-theft system with alarm and engine immobilizer). Available Trail color choices include Army Green, Cement, Midnight Black, and Super White. While these are not strictly considered limited editions, volume will be low. Toyota is planning to equip 7,000 Tacomas, 5,000 Tundras and 4,000 4Runners as Trail Editions. All Trails feature black exterior badging, plus black seating with tan stitching. In all versions, standard all-weather floor liners help catch the outdoor elements that come in on occupants’ feet. From there, each Trail model has its own unique set of upgrades: • The 2021 Tacoma Trail features a set of Dark Gray 18-inch TRD Off-Road wheels with Kevlar All-Terrain tires, and the grille from the Tacoma Limited adds a custom touch. A 115-volt power outlet in the bed adds versatility, and lockable bed storage includes insulation on the driver side to double as a cooler. • The Tundra Trail wears the bold chrome grille from the top-of-line Tundra 1794 Edition with color-keyed surround, plus special-edition wheels. As on the Tacoma Trail, lockable bed storage includes insulation on the driver side to work as a cooler. • The 4Runner Trail comes ready to carry campers into the woods with dark gray TRD Off-Road wheels, and a Yakima LoadWarrior rooftop cargo basket for added utility and gear-hauling capability. Inside, 4Runner boasts a custom 40-quart cooler and sliding cargo tray. Custom-made for Toyota in the U.S., the 4Runner Trail’s cooler is quite a versatile piece of equipment, featuring: • Lockable lid • Freezer-grade gasket to provide an air-tight seal and keep ice frozen for up to seven days • Tie-down straps and special brackets on the sliding rear cargo tray to safely secure the cooler while driving • Two heavy-duty latches with integrated bottle openers • Two durable, ergonomic carry handles • Large built-in drain plug with lanyard • A flat top to allow the cooler to act as a table surface or an outdoor seat The cooler comes color-keyed with Cement or Army Green exterior 4Runner colors, while on Super White and Midnight Black 4Runner Trails the cooler is Cement. Nightshade Special Editions: Don’t Be Afraid of the Dark With the close of summer comes shorter days and earlier sunsets – the perfect time for a trio of new 2021 Toyota Nightshade Editions to make their arrival. Toyota already offers Nightshade Editions of the Corolla Sedan, Corolla Hatchback, Camry, 4Runner, and Sienna van. While most Toyota Nightshade models are based on SE grade versions, the 2021 Nightshade pickups and Sequoia are built on the more luxurious Limited grade models. All have black leather-trim seating and slightly sinister looking black exterior trim, including a darkened chrome grille, black mirror caps and black door handles. All three of the Toyota Nightshade trucks offer the choice of 2WD or 4WD. From there, the details vary by model. The Tacoma Nightshade is also distinguished by Dark Smoke 18-inch alloy wheels, black exhaust tip and fog light bezels, and a new grille insert design. The Tundra Nightshade has black wheels and exhaust tip, while the Sequoia Nightshade uniquely features darkened chrome ‘Sequoia’ badging, body moldings, and lower grille and fog light surrounds. The Nightshade Editions look particularly wicked in Midnight Black Metallic or Magnetic Gray Metallic. For more customization, the Tacoma and Tundra are also available in Windchill Pearl*, and the Tundra can also be ordered in Super White. The Sequoia Nightshade offers Blizzard Pearl as an additional choice. *Added Cost Color Toyota is planning to build 5,000 each of the Tacoma and Tundra Nightshade, and 2,500 Sequoia Nightshade.

From aliens and adventure to wild west outlaws, Toyota brings the action to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments. “This commercial truly highlights the all-new Highlander’s incredible array of features, even greater capabilities and spacious interior,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The spot’s message of ‘go wherever they need you’ speaks to the adventurous spirit of Highlander and its ability to help drivers tap into their inner hero.” The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the “GO HIGHLANDER” campaign for the fourth-generation Highlander, the best-selling retail model in the midsize SUV segment since 2016. more “When Toyota approached me, I felt very flattered getting to play the hero in my first-ever Big Game commercial,” said actress Cobie Smulders. “I’m a mom, and I love that I’m playing a mom in this ad. When I think of heroes, I think of women and moms – the toughest people out there – and to be able to represent that is a wonderful thing.” The spot was created by Toyota’s agency of record, Saatchi & Saatchi. A high-intensity movie trailer music piece, which was uniquely composed for the spot, carries the viewer through each twist and turn of the Highlander’s exciting journey.

Toyota’s 2020 Highlander and comprehensive All-Wheel Drive (AWD) lineup are taking center stage at the New England International Auto Show, held January 16-20 at the Boston Convention & Exhibition Center. Highlander, the best-selling mid-size SUV in America, will be present with its fourth-generation model, featuring a bold, distinctive new design with the familiar safety, comfort, and reliability of its predecessors. In addition, a range of new AWD vehicles will be on the show floor, underscoring the company’s commitment to the sedan category as a whole. 2020 Highlander With a new bold, yet functional shape stemming from the Toyota New Global Architecture (TNGA-K), the 2020 Highlander enables greater capability, comfort and safety than ever before. The all-new 2020 Highlander offers the choice between a powerful V6 or new-generation hybrid powertrain, with the gas version offering an EPA-estimated 29 MPG combined fuel economy and the Hybrid offering a manufacturer-estimated 36 MPG combined fuel economy. Like recent models, the 2020 Highlander features a third row for even more family adventures. Available in five grades, the Highlander starts with a new L grade, then layers amenities and technology in the LE, XLE, Limited and the top-of-line Platinum. Cutting-edge entertainment and connectivity is provided for all ages through the vehicle’s intuitive and versatile multimedia system, including a new largest in segment 12.3-inch multimedia display on the Platinum grade and 8-inch on all other models. The available new JBL Premium Sound System delivers a whopping 1,200 watts of power to turn any music source into a mobile concert. The 2020 Highlander gets a grip on any road with a choice of front-wheel drive or three different available all-wheel drive systems — two for the V6 models and a unique AWD system for the Highlander Hybrid. For the Highlander Gas L, LE and XLE models, the optional AWD system can send up to 50 percent of available torque to the rear wheels to counter wheel slip when necessary. Using the Multi-Terrain Select control dial on the console, drivers can maximize traction when driving through inclement weather or road conditions. more All-Wheel Drive Sedans In recent years, market demand for AWD passenger vehicles has increased due to the rising popularity of SUVs and crossovers, like the Highlander and the number one-selling vehicle in New England, the RAV4. Toyota is answering this demand by expanding its sedan AWD lineup, introducing the new Camry and Avalon all-wheel drive sedans. The new Camry AWD has a high-efficiency 2.5-liter DOHC four-cylinder engine teamed with an 8-speed Direct-Shift automatic transmission and balances added traction with exemplary fuel efficiency with a 202-horsepower engine. The Camry AWD system can direct up to 50 percent of engine torque to the rear wheels, in response to acceleration from a start or slippage at the front wheels, and match their FWD counterparts in critical passenger space, trunk room, ride comfort, cabin quietness and vehicle agility. All AWD grades will have an optional Cold-Weather Package, with all other standard and optional features carried over from the FWD versions of the LE, XLE, SE and XSE model grades, including the latest Toyota Audio multimedia systems with Android Auto, Apple CarPlay and Amazon Alexa compatibility. The 2020 Camry AWD, America’s best-selling midsize sedan for 17 years, will arrive at dealerships in early spring. 2021 Mirai Sedan Concept Rebooted as a premium sedan with cutting-edge design, technology and driving performance, the all-new second-generation Mirai is the latest in hydrogen-powered full cell electric vehicles (FCEVs). Built on Toyota’s premium rear-wheel drive platform, the vehicle debuts a dramatic yet refined coupe-inspired design with improved passenger room and comfort and uses a sustainable powertrain to meet a broad range of mobility needs with zero emissions. Toyota first began developing fuel cell technology at the same time as hybrid-electrics and unveiled its first fuel cell vehicle with the Mirai’s launch in 2015. In addition to the latest FCEV advancements, Toyota is working to develop a line of battery electric vehicles (BEVs) in its electrification roadmap. The second-generation Mirai will go on sale in late 2020.

Toyota Motor Manufacturing Kentucky (TMMK), known for producing the most popular sedan in the U.S., the Camry, for 18 years in a row, added America’s most popular SUV to its production lineup this week with its first 2020 RAV4 Hybrid rolling off the assembly line. In 2019, the RAV4 Hybrid had its best sales year to date, up 92.3 percent, and helped the RAV4 become the best-selling SUV in a calendar year. With the addition of the RAV4 Hybrid to its manufacturing mix, TMMK now produces four electrified vehicles, including the Avalon Hybrid, Camry Hybrid and Lexus ES 300h. “We are excited to see the past nine months of preparation come to life with the completion of our first Kentucky-built 2020 RAV4 Hybrid,” said TMMK President Susan Elkington. “This milestone would not have been possible without the hard work of our dedicated team members and our recent investments. We are proud to offer an alternative powertrain for each of the products we currently build and couldn’t be happier to add the popular RAV4 Hybrid to that list.” more By 2025, Toyota’s global goal is to offer an electrified option (hybrid, plug-in, fuel cell, battery) on all Toyota and Lexus models. Currently, Toyota sells more alternative powertrain vehicles than the rest of the industry combined, with sales reaching around 13 percent of volume in the U.S. TMMK is Toyota’s largest plant in the world with more than nine million square feet of floor space, more than 8,000 full-time team members and represents a $7-billion investment. Click here to browse our Toyota RAV4 Hybrid inventory.

Toyota confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The :60-second Toyota spot, created by Saatchi & Saatchi, will feature the all-new 2020 Highlander. The spot marks the launch of the larger Highlander vehicle campaign, which runs through mid-July 2020. “We’re excited to feature the all-new 2020 Highlander in our spot in the Big Game,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The Highlander is currently the best-selling model in the midsize SUV segment, and there’s no better way to kick off the marketing campaign for the fourth generation of this benchmark SUV than during the most-watched television event of the year.” Toyota has a long and successful history of leveraging the Super Bowl stage to launch landmark products. 2012 and 2015 spots featured Camry, America’s best-selling passenger vehicle for the past 17 years, while the 2019 Game packed a one-two punch of the 2019 RAV4, the best-selling mid-sized SUV in the country, and the fierce return of the all-new 2020 Supra. In 2018, Toyota utilized the Big Game and the Opening Ceremony of the Olympic Winter Games PyeongChang 2018 shortly after to launch the first-ever global marketing campaign, “Start Your Impossible”, highlighting Toyota’s shift to a mobility company. The larger Highlander vehicle campaign follows the Total Toyota (T²) cross-agency model with collaboration from Saatchi & Saatchi, Burrell Communications, Conill Advertising, and Intertrend, with Zenith Media responsible for TV and Outdoor media buying. For more information on the all-new 2020 Highlander, click here.