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Around the world, its name is synonymous with “hybrid.” Almost two decades after the first Toyota Prius was introduced in the U.S., hybridization has become common, and the Prius still leads in North American hybrid sales. It’s also one of the world’s most fuel-efficient vehicles without a plug, with EPA-estimated 58 city / 53 highway / 56 combined MPG fuel economy ratings (Prius Two Eco). For the 2018 model year, Prius Four and Four Touring grades receive a new standard 11.6-inch high-definition multimedia display. The tablet-like operation of the vertically-oriented screen provides drivers with easy access to major functions and allows navigation graphics to be brightly visible. Drivers and front passengers will find the pinch and zoom functionality familiar, speaking to the enhanced premium touch that the screen brings to these grades. Toyota offers the 2018 Prius in seven model grades, each one equipped as standard with Toyota Safety Sense P (TSS-P). Using millimeter-wave radar and a monocular camera sensor to help detect a pedestrian, a vehicle, and lane markers in the surrounding area, TSS-P provides a comprehensive bundle of active safety features designed to help protect drivers and passengers from harm and includes: Pre-Collision System with Pedestrian Detection (PCS w/ PD), Lane Departure Alert with Steering Assist (LDA w/ SA), Automatic High Beams (AHB), and Full-Speed Range Dynamic Radar Cruise Control (DRCC). An available Prius Appearance Package adds additional flair with two-tone black and gunmetal front and rear bumpers, piano black side skirt rocker panels, and 17-inch 5-spoke alloy wheels with gunmetal inserts on the Three and Four Touring grades. Common among all Prius models is a premium interior with a wrap-around dash design, form-hugging seats, easy-to-use controls and exemplary visibility. With up to 65.5 cubic feet of cargo space, Prius provides flexibility in the gear on board. Whether it’s farmer’s market finds, sports gear or supermarket hauls, Prius has it covered. more Most Efficient Prius Ever Every generation of the Prius has one key element in common: it exceeded the fuel efficiency of the previous generation. The latest version of its Hybrid Synergy Drive combines the output of a 1.8-liter 4-cylinder gasoline engine and two motor/generators through an electronically controlled planetary-type continuously variable transmission (CVT). Shift-by-wire technology, which uses electric signals to transmit shift operations, offers light, fingertip operation from the dash-mounted shifter. The regenerative brake system switches the motor into a generator to recover the wheels’ kinetic energy as electrical power, storing it in the hybrid battery. The fourth-generation Prius uses smaller, lighter hybrid components than before, including a lithium-ion hybrid battery that replaced the nickel-metal hydride battery (excluding the Prius One and Two standard grade). The battery’s smaller size and lower profile allow it to be packaged under the rear seat, rather than beneath the luggage area, yielding more cargo space. The Prius Two Eco grade provides the highest fuel efficiency thanks to its lighter weight and further optimized aerodynamics. Fuel Economy Factors The electric motors and battery don’t get all the credit for the high fuel economy in the Prius. The internal combustion engine (I.C.E.) does its part, too. The 2ZR-FXE 1.8-liter 4-cylinder gasoline engine achieves more than 40 percent thermal efficiency, thanks to reduced internal friction and improved combustion. It’s also quieter than the previous generation’s engine. Toyota found extra efficiency by cooling the Exhaust Gas Recirculation (EGR) system, and by using exhaust heat recirculation to quickly bring engine coolant up to optimal temperature. Because the Prius, under certain circumstances, can operate in battery mode alone, it incorporates a Vehicle Proximity Notification System (VPNS) to help alert pedestrians and cyclists. A small in-vehicle speaker emits a low but noticeable warning tone when traveling below approximately 15 mph, and the sound changes with vehicle speed. Beating the Wind The newest-generation Prius cheats the wind without cheating passengers out of room. The vehicle’s sleek body yields a 0.24 coefficient of drag (Cd), among the lowest of current production passenger cars. Aerodynamic efficiency is supported by such details as an automatic grille shutter that reduces drag by closing when airflow to the radiator is not needed. Aero stabilizing fins on the underfloor covers, front quarter window garnish and tail lamps likewise keep air moving in a smooth pattern. High Visibility Prius lighting is as advanced as it looks. Standard Bi-LED headlamps dominate the striking front fascia, and the rear combination lamps echo the design theme. Seeing out of the Prius is easier than ever, too. The design gives a clear view to the rear, thanks to larger rear door glass and larger fixed rear quarter windows. A backup camera comes standard on all grades, and, as on the previous model, a full-width glass panel beneath the rear spoiler aids rearward visibility. Toyota’s New Global Architecture (TNGA) Beneath the Prius’ dramatic bodylines is the solid foundation of Toyota’s New Global Architecture (TNGA). In this current-generation Prius, the platform introduced a new high-strength body structure, double-wishbone style multi-link rear suspension and a lower center of gravity. All combine to yield a highly engaging driving experience while also providing a markedly smoother and quieter ride than the previous generation. The gasoline engine, electric motor and seating positions are lower than in previous models to increase front and rear head room while at the same time achieving a low, aerodynamic stance. The TNGA platform’s structural strength greatly contributes to the high level of handling responsiveness, steering feel and ride quality in the Prius. Hot-stamped and high tensile steels, which allow for intricate forms that are both lightweight and strong, are used extensively throughout the body. Aluminum components, including the hood and rear doorframes and brake calipers, help keep vehicle weight in check. Innovative fastening methods, including laser screw welding and advanced adhesives, contribute to structural strength. Sophisticated Suspension A double-wishbone style multi-link rear suspension, seen on some of the world’s best sport sedans, is also under the Prius. As in those cars, this configuration endows the Prius with outstanding ride quality and handling agility. The design also maximizes trunk space. The Prius Touring grades take full advantage of the suspension’s inherent handling benefits by using special tuning and 17-inch wheels with 215/45R17 tires. On other grades, light-alloy 15 x 6.5-inch wheels wear aerodynamic wheel covers to reduce drag and wind noise. On all Prius models, low-rolling resistance tires are optimized for grip. Step on the brake pedal in the Prius, and instead of a cable, foot pressure signals the Electronically Controlled Brake System to apply appropriate braking force through the active hydraulic brake booster. The system coordinates control between the hybrid system’s regenerative braking and the hydraulic brake force to provide optimal performance and feel. Information Central Inside the Prius, the intuitive concept of previous models continues, anchored by a central gauge panel. The panel features dual 4.2-inch full-color TFT (Thin Film Transistor) multi-information displays, and their content can be changed using steering wheel controls. The display background color changes depending on the selected drive mode. With Power mode selected, the background appropriately glows red. Choosing Normal mode brings on a soothing blue glow. The display provides a multitude of readouts for hybrid energy information and much more, and the driver can choose how much information to receive by selecting either Simple or Segmented display modes. Simple mode shows a large vehicle speed display, remaining fuel, drive mode indicator, outside temperature, odometer functions and cruising range. The Segmented display presents more detail about hybrid operation, including instantaneous fuel economy, hybrid battery state of charge and a suite of ECO functions to encourage efficient driving habits. A driving support display shows the status of features such as Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Alert and other systems. Quiet, Please The Prius’ hybrid powertrain runs very quietly, and aerodynamic design blunts wind noise. A sound-insulating laminated windshield and numerous sound absorbers in the dash structure reduce noise intrusion. Higher-grade models feature sound-insulating laminated front door glass, as well. The carpeting is backed by a thick silencer pad, and a urethane-based headliner, along with the ribbed structure of the front pillar trim, helps absorb sound. Keeping it Cool Depending on model grade, the tilt and telescoping steering wheel comes wrapped in urethane or SofTex synthetic leather that features surface temperature-regulating properties to make it feel more comfortable in hot or cold weather. Even the air conditioning system, which uses a quiet electric compressor, works intelligently. The Smart-flow (S-FLOW) mode directs airflow only to seated occupants to conserve energy and maximize comfort. In the Prius Two Eco grade, heat-insulating IR-cut windshield glass substantially reduces the transmission of infrared rays, enhancing interior comfort and also reducing the air conditioning system’s workload. In cold weather, a ceramic-type heater warms the cabin quickly. Entune Multimedia and Wireless Charging The Prius is all high-tech inside, as well, connecting with devices and music through its Entune Audio systems. Wireless charging (except base Prius One, Two, and Two Eco grades) works with Qi-compatible phones or other devices. The standard Entune Audio system on the Prius One, Prius Two, and Prius Two Eco grades includes the Entune Multimedia Bundle with a 6.1-inch touch-screen display, AM/FM CD player, six speakers, auxiliary audio jack, USB 2.0 port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology, plus Siri Eyes Free mode and an integrated backup camera display. Moving up to the Prius Three and Prius Three Touring grades, customers will enjoy Entune Premium Audio with Integrated Navigation and Entune App Suite, which includes all the previously-mentioned audio features plus a 7-inch high resolution touch-screen with split screen display, Entune App Suite, HD radio, HD predictive traffic and doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio with 3-month complimentary trial and Gracenote album cover art. Taking the multimedia experience to a premium one, the Prius Four and Prius Four Touring grades come standard with an 11.6-inch high-resolution, vertically-oriented screen that operates similarly to other touchscreen mobile devices and tablets. As part of a package, the Prius Four and Four Touring grades exclusively offer the Entune Premium JBL Audio system with Integrated Navigation and App Suite. To all features of the base and mid-grade systems, it adds 10 JBL GreenEdge Speakers in six locations creating a personal concert hall on wheels. The Entune App Suite includes Destination Search, iHeartRadio, MovieTickets.com, OpenTable, Pandora, Facebook Places, Yelp and Slacker Radio plus real-time info including traffic, weather, fuel prices, sports and stocks. Access to Entune App Suite is subscription free. (See toyota.com/entune for details.) Push (Button) to Park The Prius can even help park itself. When activated, available Intelligent Parking Assist (IPA) uses ultrasonic wave sensors to automatically steer the Prius into – or out from – parallel parking spaces, or reverse it into a perpendicular space. The Toyota-first Intelligent Clearance Sonar provides visible and audible warnings if the driver gets too close to detected obstacles on the vehicle’s sides – an excellent tool for navigating tight parking garages, for example. A full array of supplemental restraint system (SRS) airbags includes a driver and front passenger Advanced Airbag System; driver and front passenger side airbags; front and rear curtain airbags; a driver knee airbag, and a front passenger seat cushion airbag. Peace of Mind Warranty Protection Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. The Prius also comes standard with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first. And, exclusive for Prius, three years (over the normal two) of 24-hour roadside assistance.

Watch to learn about the premium interior of the all-new 2019 Avalon! Click here to shop our 2019 Toyota Avalon models.

Lease the Toyota Corolla LE for only $149 per month or Purchase with $1,500 Customer Cash or 0.9% APR for 60 months. Click here to view all eligible vehicles. EXCLUDES LIFTBACKS. 0.9% APR FINANCING UP TO 60 MONTHS AVAILABLE TO QUALIFIED BUYERS THRU TOYOTA FINANCIAL SERVICES.  TOTAL FINANCED CANNOT EXCEED MSRP PLUS OPTIONS, TAX, TITLE, LICENSE AND DEALER DEALER PROCESSING FEE OF $300 (NOT REQUIRED BY LAW).  60 MONTHLY PAYMENTS OF $17.05 FOR EACH $1000 BORROWED. NOT ALL BUYERS WILL QUALIFY.  OFFER MAY NOT BE COMBINED WITH OTHER OFFERS UNLESS SPECIFIED OTHERWISE. DEALER FEES ARE EXTRA.  VEHICLE SHOWN MAY BE PROTOTYPE AND/OR SHOWN WITH OPTIONS.  ACTUAL MODEL MAY VARY. DELIVERY MUST BE TAKEN FROM DEALER STOCK BY 9/4/18 AND IS SUBJECT TO AVAILABILITY. EXCLUDES LIFTBACKS. EXCLUDES LIFTBACKS. CUSTOMERS CAN RECEIVE $1,500 CASH BACK FROM TOYOTA OR CAN APPLY CASH BACK TO DOWN PAYMENT. OFFER MAY NOT BE COMBINED WITH OTHER OFFERS UNLESS SPECIFIED OTHERWISE. PLUS DEALER PROCESSING FEE OF $300 (NOT REQUIRED BY LAW).  VEHICLE SHOWN MAY BE PROTOTYPE AND/OR SHOWN WITH OPTIONS.  ACTUAL MODEL MAY VARY. DELIVERY MUST BE TAKEN FROM DEALER STOCK BY 9/4/18 AND IS SUBJECT TO AVAILABILITY. TAX, TITLE, LICENSE, AND INSURANCE ARE EXTRA. PLUS DEALER PROCESSING FEE OF $300 (NOT REQUIRED BY LAW). DUE AT SIGNING INCLUDES $3,900 DOWN (AFTER APPLICATION OF $500 TOYOTA LEASE CASH INCENTIVE FROM TOYOTA FINANCIAL SERVICES), FIRST $149 PAYMENT, AND NO SECURITY DEPOSIT. DOES NOT INCLUDE $350 DISPOSITION FEE DUE AT LEASE END.  EXAMPLE BASED ON 2018 COROLLA 4 CYLINDER AUTOMATIC MODEL 1852, MSRP $19,955 AND CAPITALIZED COST OF $19,233. CAPITALIZED COST IN EXAMPLE INCLUDES $650 ACQUISITION FEE.  YOUR PAYMENT TERMS MAY VARY BASED ON FINAL NEGOTIATED PRICE. OFFER AVAILABLE ON APPROVED CREDIT TO QUALIFIED CUSTOMERS FROM TOYOTA FINANCIAL SERVICES.  CUSTOMER IS RESPONSIBLE FOR EXCESSIVE WEAR AND EXCESS MILEAGE CHARGES OF $.15 PER MILE IN EXCESS OF 36,000 MILES.  NOT ALL CUSTOMERS WILL QUALIFY. OFFER MAY NOT BE COMBINED WITH OTHER OFFERS UNLESS SPECIFIED OTHERWISE.  VEHICLE SHOWN MAY BE PROTOTYPE AND/OR SHOWN WITH OPTIONS.  ACTUAL MODEL MAY VARY. DELIVERY MUST BE TAKEN FROM DEALER STOCK BY 9/4/18 AND IS SUBJECT TO AVAILABILITY. Expires 09/04/2018

In a competitive field overflowing with less-than-svelte sports cars, therein shines Toyota 86, a stylish 2+2 rear-wheel drive coupe adhering to the fundamentals of automotive athleticism: optimal power-to-weight stats, a cunning design, superb balance and feel. In 2019, 86 sheds none of its distinguished moxie, and gains an even sharper edge through its newest grade: the limited production, 86 TRD Special Edition. more Two existing grades – 86 and 86 GT – complete the 86 range, and offer a wide variety of standard amenities, including the choice of a six-speed automatic or manual transmission. Pure Fun: TRD Special Edition If USDA Certified Organic had a sportscar category, the 2019 86 TRD Special Edition would be its benchmark. 86 TRD Special Edition is North America’s highest performance 86 version thanks to some essential new parts: SACHS dampers, 12.8-/12.4-in. front/rear Brembo brakes, and exclusive 18 x 7.5-in. alloy wheels wrapped in Michelin Pilot Sport 4 tires (sized 215/40R18 85Y all around). The SACHS dampers further sharpen the 86’s steering response and refine vehicle stability. Extra-large four-piston front, two-piston rear Brembo brakes composedly cull speed at a moment’s notice, and enrich the 86’s well-balanced cornering prowess. Its Michelin Pilot Sport 4 summer tires turn up the grip factor while aiding steering reactiveness and boosting tactility communicated through its small-diameter steering wheel. Exclusively painted in Raven, and accented by a classic TRD tricolor graphic and TRD body kit (which includes front bumper, side sills, rear bumper/diffuser, and spoiler), the TRD Special Edition looks athletic too. Also standard: a TRD exhaust with brushed stainless steel tips. Opening the doors reveals a new red and black-trimmed telescoping steering wheel with red contrast stitching; red and black sport bucket seats with side bolsters; Granlux suede-like covering atop the instrument cluster; “TRD” logo embroidered on passenger side instrument panel; red contrast stitching throughout; and red seatbelts. Production will be limited to only 1,418 units. 86 TRD Special Edition will have a Manufacturer’s Suggested Retail Price (MSRP) of $32,420. The Winning Formula A proper sportscar possesses a simple packaging profile. 86 offers all the essential standard exterior amenities: LED projector-beam headlights; color-keyed power mirrors; chrome-tipped dual exhaust; front fender-mounted vortex generators; and 17-in. twisted spoke alloy wheels. 86 GT adds more to the mix: LED fog lamps; an aerodynamic floor undercover; color-matched heated mirrors; and a matte-black rear wing with color-keyed end plates. Inside 86 and 86 GT, passengers are greeted by sport bucket front seats, a steering wheel with integrated audio controls (plus, Multi-Information Display controls in 86 GT). Other amenities include dual-zone automatic climate control (on 86 GT); Granlux suede-like rear armrest cover; anti-theft system; and cruise control. Smart Key System on driver and passenger doors with Push Button Start, remote keyless entry system with lock, two-stage unlock, panic, and trunk release feature is standard on 86 GT and TRD Special Edition. A highlight for performance purists is 86 GT and TRD Special Edition’s 4.2-in. TFT Multi-Information Display (MID) with vehicle data screens, which features essential data like G-force meter and stopwatch, horsepower and torque curves, engine coolant and oil temperatures, and fuel consumption. An added touch: an “86” logo appears on the MID upon vehicle start-up. Iconic Roots You can’t do much better for lineage than the legendary Toyota 2000 GT. 86 took design inspiration from the iconic sports car, which shows in its low roof height, flowing front fenders, and sleek profile. The rest is all 21st century with LED front headlamps, daylight running lights, turn signals, and tail lamps. Also thoroughly modern is 86’s athleticism. Its 2.0-liter boxer four-cylinder engine, fed by Toyota’s D-4S Dual Injection System, delivers a healthy dose of 205 hp and 156 lb.-ft. of torque with the six-speed manual transmission (200 hp and 151 lb.-ft. of torque with the six-speed automatic). It’s no mistake that its engine’s “square” dimensions (equal bore and stroke) are 86 mm. For ardent Toyota fans, though, ‘86’ is homage to the AE86, the global name for the Toyota Corolla GT-S that sold in the U.S. in the mid-1980s. It was an affordable, agile, rear-drive sports coupe with a high-revving 1.6-liter engine that earned a reputation for being a blast to drive. In Japan, it was known as “hachi-roku,” meaning 8-6. Today, many enthusiasts build them into drift machines. On the new model, ‘86’ logos have been incorporated into a badge on the front fender, as well as inside the headlamps. Purist Sports Car Construction 86’s chassis is a specially developed rear-drive sports car platform using a sport-tuned independent MacPherson strut front suspension with strut tower bars and reinforced mounting brackets, plus, a sport-tuned independent multi-link rear suspension with reinforcement bracing. The electric power-assist steering is quick, with just 2.48 turns lock-to-lock, and with a tight 36.1-ft. turning circle. It’s also highly articulate, providing ideal road feel through the small-diameter, leather-wrapped wheel. The 17 x 7-in. alloy wheels wear 215/45R17 summer performance or all-season tires. For track driving and autocross competition, Vehicle Stability Control (VSC) can be put in Track mode or shut off completely. On both manual and automatic 86 models, Hill Start Assist Control (HAC) can help to prevent the car from rolling back on steep hills from a stop. Boxer Bite: The Total Performance Picture The 2.0-liter horizontally-opposed aluminum Boxer engine delivers 205 hp at 7,000 rpm and 156 lb.-ft. of peak torque at 6,400 rpm (automatic transmission version: 200 hp at 7,000 rpm and 151 lb.-ft. at 6,400 rpm). The 86 mm x 86 mm bore and stroke dimensions make the engine a high revver, yet dual variable valve timing helps give it a broad torque curve. So, the 86 feels highly responsive in everyday driving. Among the engine’s high-performance features used to extract just over 100 horsepower per liter of displacement is the Toyota-innovated D-4S Dual Injection system that combines direct-injection and port-injection technologies. The direct-injection system provides a cooling effect in the cylinders, which allows the engine to use a very high 12.5:1 compression ratio for maximum power. The port fuel injectors, meanwhile, come into play during light- and medium-load conditions to maximize combustion efficiency. Without question, 86 is a thoroughly entertaining, well-balanced machine when the road gets curvy. But it is also an economical commuter when traffic builds, or when a nonchalant cruise is on the menu. The MY19 86 range has an EPA-estimated 24 mpg city and 32 mpg highway when equipped with a six-speed automatic transmission and an estimated 21 mpg city and 28 mpg highway with the six-speed manual. 86’s extraordinary low weight benefits fuel economy and agility. At just under 2,800 lbs. (with six-speed manual transmission), 86 is among the lightest sports cars on the market. An ultra-low center of gravity and low 0.29 coefficient of drag (Cd) (0.27 Cd on 86 GT) complete the focus on pure performance and impressive fuel economy. Six Speeds, Two Ways 86’s standard six-speed manual transmission is a purist’s dream. Its short-throw shifter and easy-effort clutch make shifting a joy. For added driver feel and overall durability, the transmission utilizes a triple-cone mesh synchromesh on 1st, 2nd, and 3rd gears, a ball-bearing-mounted shift linkage, and reverse gear lock-out protection. The six-speed Electronically Controlled automatic with intelligence (ECT-i) is a compelling choice too, with super-fast shifts, steering-wheel-mounted paddle shifters, Sport Mode, and Dynamic Rev Management technology, which “blips” the throttle on downshifts. A standard Torsen limited-slip differential helps maximize traction between the rear wheels while cornering. Sports Car Cabin – With Plenty of Comfort The purist sports car approach carries into the cabin, but with modern comforts that denote 86 as an excellent everyday vehicle. Intuitive controls help drivers keep their focus on driving. A large center-mounted tachometer, the focal point of the easy-to-read gauge panel, integrates a digital speedometer and features a programmable rev indicator. It’s flanked on the left by an analog speedometer, while fuel level and temperature gauges are positioned to the right of the tachometer. On 86 GT, an ‘86’ logo is seen on the Granlux material covering the instrument panel surround. The same material adds a soft feel to the door trim. As 86 is a highly useful 2+2 coupe, its rear one-piece seatback folds to expand trunk space. Big Audio Punch Toyota 86 comes standard with Display Audio featuring a 7-in. touchscreen display. The eight-speaker Pioneer audio system includes Bluetooth for hands-free phone capability and music streaming, HD Radio, iPod connectivity, and AUX/USB inputs. It’s easy to reference song titles, album names, and artist names right on the head unit. For on-the-go connectivity and on-board navigation, the optional 86 Display Audio with Navigation system features push-to-talk voice navigation and geo-located points of interest. Both audio systems come standard with Aha. Available on iTunes and Google Play, Aha provides access to 100,000 free audio stations. Drivers also can find local restaurants, coffee, hotels, and weather updates through location-based services like Yelp and TripAdvisor, along with popular social media applications, sports, news, and entertainment. A phonebook holds up to 2,500 contacts with four numbers each. STAR Safety System The 2019 Toyota 86 comes standard with the STAR Safety System which features an Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Traction Control (TRAC), Brake Assist (BA), Vehicle Stability Control (VSC), and Smart Stop Technology (SST). The supplemental restraint system includes driver and front passenger dual-stage advanced airbags, driver and front passenger outboard seat-mounted side airbags, and front and rear side curtain airbags. The rear seats can accommodate front-facing child seats with its standard Lower Anchors and Tethers for CHildren (LATCH) system. Limited Warranty Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. See Toyota dealer for details. Standard ToyotaCare is a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.

A jaunt to the beach, a quick errand or the drive to work. These activities just became more manageable for residents of Honolulu and visitors alike with today’s launch of a creative new mobility solution called Hui – a round-trip, station-based car share service. Operated by Servco Pacific (Servco), Toyota’s distributor in Hawaii, the Hui service utilizes Toyota’s proprietary global Mobility Service Platform (MSPF) and a consumer facing app developed by Toyota Connected North America (TCNA), the global technology strategy business unit for Toyota. more Seventy Toyota and Lexus vehicles are available for reservation through the Hui mobile app (for iOS and Android devices) by the hour or day at 25 easily accessible locations throughout Honolulu. The vehicles initially in the program include the Toyota Prius, Prius Prime, Camry XSE, as well as Lexus RX 350 and RX F Sport vehicles. Hui vehicles are parked in marked, reserved stalls for easy pick-up and drop-off. The app supports a range of fleet management tools, as well as driver identification, authentication and payment management. In addition, Hui vehicles are equipped with Toyota’s Smart Key Box, which generates a digital key that allows users to lock and unlock, as well as start vehicles via their smartphone. “We’re really excited about Hui because it’s a game changing way to offer car sharing,” said Zack Hicks, chief executive officer and president of TCNA, and chief digital officer of Toyota Motor North America. “The program is simple to use and more convenient than a traditional car rental service – plus typical add-ons like gas and insurance are included in the reservation cost. And thanks to Servco’s strong relationships with consumers and extensive knowledge of this market, Hui will be the most accessible car share service in Honolulu by far.” TCNA and Servco developed the service together as one of the first public applications of MSPF, the core ecosystem for leveraging the potential of connected vehicle systems to support the development of new mobility businesses – such as car-sharing, ride-sharing and remote delivery. The platform gives fleet operators the capability to launch their own car share programs, capitalizing on the strength of their local expertise, while supporting leading-edge mobility use cases as they arise. “Hui is the most innovative car share service to hit the Hawaii market and marks a significant milestone for both Servco and Toyota,” said Mark Fukunaga, chief executive officer of Servco. “Hui provides a new option for Honolulu residents and visitors looking for vehicle access while complementing other existing mobility services such as bike share, ride share and public transportation, and we are excited for consumers to utilize the technology.” For more information on pricing, station locations and terms of service, please visit www.drivehui.com.

Toyota Research Institute (TRI) is furthering its support of open source platforms by donating $100,000 to the Computer Vision Center (CVC) to accelerate its development of an open source simulator for automated driving, Car Learning to Act (CARLA). “Technological advances and growth are made possible through collaboration and community support,” said Vangelis Kokkevis, director of Driving Simulation at TRI. “Fostering the development of a common open simulation platform will allow TRI and its academic and industrial partners to better exchange code, information and data.” CARLA is hosted on Github, and its development is directed by the CVC at the Universitat Autònoma de Barcelona (UAB) in Spain. The non-profit, open source simulator is for the development, training and validation of automated urban driving systems. It is designed to ensure the stability of automated vehicles in myriad situations that are not always testable in the real world. With flexibility and realism in mind, CARLA offers a multitude of environmental conditions and is designed to be extended and easily modified to fit specific project needs. The team behind CARLA plans on using TRI’s gift to expand its engineering team and the simulator’s capabilities. more Dr. Antonio López, responsible for the project at CVC, said “CARLA is born to democratize research on automated driving, supporting training and testing of AI drivers beyond real-world limitations. The joint work of CARLA engineers, artists and scientists is making this possible. Obviously, we need to keep working to allow CARLA reach its full maturity, and this is why the sponsorship from Toyota is highly valuable.” CARLA is another major commitment by TRI to an open source platform. TRI has made significant donations for two consecutive years to the Open Source Robotics Foundation (OSRF), which offers the global robotics community access to open source robotics software and development tools. TRI is also the primary contributor to Drake, an open source C++ toolbox created by the MIT Computer Science and Artificial Intelligence Lab (CSAIL) for analyzing the dynamics of robots and building control systems.

Lease a New 2018 Toyota Sienna LE for only $359 per month or Purchase with $1,250 Cash Back OR 0.9% APR for 60 months. Click here to view eligible vehicles. more 36 MONTH LEASE, 10,000 MILES PER YEAR. PLUS DEALER PROCESSING FEE OF $300 (NOT REQUIRED BY LAW). TAX, TITLE, LICENSE, AND INSURANCE ARE EXTRA. DUE AT SIGNING INCLUDES $3,590 DOWN (AFTER APPLICATION OF $500 TOYOTA LEASE CASH INCENTIVE FROM TOYOTA FINANCIAL SERVICES), FIRST $359 PAYMENT, AND NO SECURITY DEPOSIT. DOES NOT INCLUDE $350 DISPOSITION FEE DUE AT LEASE END.  EXAMPLE BASED ON 2018 SIENNA LE AUTOMATIC MODEL 5338, MSRP $34,655 AND CAPITALIZED COST, WHICH MAY VARY BY DEALER, OF $33,054. CAPITALIZED COST IN EXAMPLE INCLUDES $650 ACQUISITION FEE.  YOUR PAYMENT TERMS MAY VARY BASED ON FINAL NEGOTIATED PRICE. OFFER AVAILABLE ON APPROVED CREDIT TO QUALIFIED CUSTOMERS FROM TOYOTA FINANCIAL SERVICES.  CUSTOMER IS RESPONSIBLE FOR EXCESSIVE WEAR AND EXCESS MILEAGE CHARGES OF $.15 PER MILE IN EXCESS OF 36,000 MILES.  NOT ALL CUSTOMERS WILL QUALIFY. OFFER MAY NOT BE COMBINED WITH OTHER OFFERS UNLESS SPECIFIED OTHERWISE. VEHICLE SHOWN MAY BE PROTOTYPE AND/OR SHOWN WITH OPTIONS.  ACTUAL MODEL MAY VARY. DELIVERY MUST BE TAKEN FROM DEALER STOCK BY 7/9/18 AND IS SUBJECT TO AVAILABILITY. 0.9% APR FINANCING UP TO 60 MONTHS AVAILABLE TO QUALIFIED BUYERS THRU TOYOTA FINANCIAL SERVICES.  TOTAL FINANCED CANNOT EXCEED MSRP PLUS OPTIONS, TAX, TITLE, LICENSE AND DEALER FEES.  60 MONTHLY PAYMENTS OF $17.05 FOR EACH $1000 BORROWED. NOT ALL BUYERS WILL QUALIFY.  OFFER MAY NOT BE COMBINED WITH OTHER OFFERS UNLESS SPECIFIED OTHERWISE. PLUS DEALER PROCESSING FEE OF $300 (NOT REQUIRED BY LAW).  VEHICLE SHOWN MAY BE PROTOTYPE AND/OR SHOWN WITH OPTIONS.  ACTUAL MODEL MAY VARY. DELIVERY MUST BE TAKEN FROM DEALER STOCK BY 7/9/18 AND IS SUBJECT TO AVAILABILITY. CUSTOMERS CAN RECEIVE $1,250 CASH BACK FROM TOYOTA OR CAN APPLY CASH BACK TO DOWN PAYMENT. OFFER MAY NOT BE COMBINED WITH OTHER OFFERS UNLESS SPECIFIED OTHERWISE. PLUS DEALER PROCESSING FEE OF $300 (NOT REQUIRED BY LAW).  VEHICLE SHOWN MAY BE PROTOTYPE AND/OR SHOWN WITH OPTIONS.  ACTUAL MODEL MAY VARY. DELIVERY MUST BE TAKEN FROM DEALER STOCK BY 7/9/18 AND IS SUBJECT TO AVAILABILITY. Expires 07/09/2018

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To educate their peers on the dangers of distracted driving, high school seniors Kirklin “Mack” Hopkins (17) and Kellen Stadler (18) of Charlotte-Mecklenburg Schools in Charlotte, North Carolina, send a clear message: A single second can have life-long consequences. Their poignant video, titled “It’s Not Fine,” is the winner of the Toyota TeenDrive365 Video Challenge, a national driver safety public service announcement competition, using the tools of storytelling to get through to young drivers. More than 1,300 videos were submitted to the competition by students to help inspire safe driving habits and spark a national conversation about staying safe behind the wheel. more “It's Not Fine delivers a direct and powerful narrative that highlights the dangers of distracted driving and the ability of teens to encourage safe driving behavior,” said Mike Goss, general manager, Toyota Social Innovation. The video opens with Sarah riding in the vehicle as her older sister Ellie texts and drives. Sarah says, “Mom said not to.” Ellie says, “It’s fine. I do it all the time. It’s only for a second.” The video cuts to years later, with Sarah now old enough to drive and behind the wheel. Believing “it’s fine” to text and drive, Sarah follows her sister’s example, with devastating consequences. “The driver-safety video by Mack and Kellen is professional, resolute and a great example of how teens can influence their peers and others,” said Dr. Tracey Harrill, principal at Providence High School. “We are very proud of their work to communicate that ‘it’s not fine’ to text and drive.” Toyota’s TeenDrive365 is a comprehensive program to provide educators, parents and teens with critical safe driving materials. The video challenge, now in its seventh year, has received thousands of inspirational submissions that have celebrated teen’s creativity, while elevating the critical goal of protecting teens on the road. “We are very proud of the powerful video storytelling by Mack and Kellen,” said Dr. Clayton Wilcox, superintendent of Charlotte-Mecklenburg Schools. “It drives home the dangers of texting and driving in a dramatic, effective way. As a national PSA, it could save lives by showing what happens when you text and drive.” The students were awarded $15,000 and the opportunity to transform their video into a TV-ready PSA. View the video here. “All of us in CMS are very proud that our students’ work has been nationally recognized,” said Joey Burch, principal at Levine High School. “By showing the tragic consequences of texting and driving, the video impresses the need for safety on everyone.” Other winners include: • Second Place: Porter Christensen, student at Pine View High School in Saint George, Utah will receive $10,000 for developing Stupid Stats. • Third Place: Jake Wieners, an Agawam High School student from Agawam, Massachusetts will receive $7,500 for Don't Blind Yourself. • People's Choice Winner: Michael Sivvianakis, an Old Rochester Regional High School student from Mattapoisett, Massachusetts was voted the People’s Choice winner. Sivvianakis will receive $7,500 – for the People’s Choice and top 10 finalist awards – and a behind-the-scenes trip to a Velocity network taping for Magic Won't Help You. The additional six finalists will receive $2,500, and four regional winners from the Northeast, Midwest, South and West regions will receive $1,000. National and Regional Toyota TeenDrive365 Video Challenge finalists can be viewed here. “TeenDrive365 strikes a chord with teens as role models. Peer-to-peer influence is a powerful tool to engage teens in driver safety conversations, said Kristin Hirst, vice president of corporate education partnerships,” Discovery Education. “We applaud this year’s grand prize winners Mack and Kellen for their use of immersive storytelling, creativity and authenticity to positively influence others and ultimately help save lives.” Access all TeenDrive365 program resources and view finalist videos at TeenDrive365.com.

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