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Mar 19, 2019

The 2019 Toyota Camry, the best-selling car in America for the past 16 years, continues to build on its already thrilling style, performance, and innovative safety and technology. The continued excitement over the eighth-generation sedan is the result of its total evolution that first debuted last model year, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.

The Camry continues to utilize TNGA (Toyota New Global Architecture), which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of its engine, transmission, and GA-K platform.

Design Backstory

The Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a signature design language that takes the car into a beautiful and futuristic new direction.

There were three primary design goals when penning the Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a type of sedan that’s both exciting to look at and, more importantly drive, reestablishing itself as the standard in the mid-size sedan category.

An Exterior with Unexpected Attitude

The Camry’s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The curvaceous 1.6-inch-lower aluminum hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.

The 2019 Camry has an unchanged exterior. By lowering the hip points of the occupants over the previous generation (0.8-inches in the front and 1.2-inches at the rear), and therefore their seating positions, the design team was able to reduce the car’s overall vehicle height by approximately one inch and incorporate a lower roofline, without sacrificing interior space. This invited the designers to pursue a wind-cutting shape and improve aerodynamics. Striking character lines around and along the body augment the aggressive front and rear fenders, giving the reimagined Camry a sportiness that it’s never had.

The hip point, shoulder line, roof line and hood height gives the Camry the appearance that it has a low center of gravity, which it does. The design team took full advantage of the TNGA platform’s versatility to create a very expressive sedan. They penned ground-hugging lines, and formed an energetic silhouette. Their efforts enhanced the Camry’s stance, which is now striking at all angles.

Like the front, the rear features an athletic motif that melds flowing lines and complex shapes to form a sculpted landscape. Looking closely at the C-pillar’s detail reveals a multitude of surfaces that reflect light from all angles. A distinct crease extends from the slim multicolor taillights down to the bumper, effectively “pushing” the wheels outward in appearance to create a wide posture akin to that of a premium sports sedan. The exclamation point here is provided by the “C A M R Y” badge that gives the car an upscale identity.

Camry is available in five grades: L, LE, XLE, SE, and XSE. The sportier SE and XSE grades wear a noticeably different body style than the entry level L and LE, and premium XLE grades, highlighted by a sculpted rocker panel, 19-inch black machined-finish alloy wheels (standard on XSE) a subtle rear spoiler lip, aggressive front bumper, and rear bumper with a lower diffuser. The face is much more distinctive with large side intakes flanking the lower bumper’s unique “Catamaran-inspired” accents, a high and slim upper intake encompassing the central Toyota badge, and a powerfully expressive gloss black mesh grille. A unique rear bumper with distinctive corner lines highlight the changes at the rear. Smoke-tinted rear combination lamps are available on the XSE grade.

Designers sought to make the Camry sport grades instantly recognizable and appear different from the other models from as far as 200 yards away.

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