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Toyota Expanding its Industry-Leading Safety Technology Package with Second Generation Toyota Safety Sense

Toyota Motor North America, Inc. (TMNA) announced that the second generation of its Toyota Safety Sense™(TSS) package of active safety features will begin rolling out as standard equipment on certain Toyota vehicles beginning in mid-2018. The updated safety package will add new technologies and capabilities that enhance protection for drivers, passengers, and others who share the road, while helping to provide peace of mind in even more driving situations. “At Toyota, we are committed to making high-level driver assistance systems more widely available and even more affordable across a broader range of our vehicles,” said Chris Nielsen, executive vice president of product support and chief quality officer of Toyota Motor North America. “The second generation of Toyota Safety Sense™ takes our industry-leading suite of safety technologies to the next level, delivering new advanced and intuitive protections that are another step toward a future without traffic injuries or fatalities.” The second generation TSS reflects Toyota’s ongoing efforts to reduce the cost of advanced safety technologies and make them accessible to a wider range of new car buyers. The initial version of TSS, along with Lexus Safety System+ (LSS+), brought Toyota’s Pre-Collision System (PCS) with Automatic Emergency Braking (AEB), Lane Departure Alert (LDA), and other advanced safety systems to more than five million Toyota and Lexus vehicles sold in North America, Japan, and Europe. By the end of 2017, TSS and LSS+ will be standard on almost every model in the Toyota and Lexus lineups. As with the first generation TSS, the upgraded system is designed to support driver awareness, decision making and vehicle operation over a wide range of speeds under certain conditions. Packaged together into an integrated system, it helps to address three key areas of accident protection: preventing or mitigating frontal collisions, keeping drivers within their lanes, and enhancing road safety during nighttime driving. The second generation TSS has been expanded to help improve driver situational awareness while providing additional protections for a pedestrian or bicyclist in front of the vehicle. New or updated technologies will include: • Pre-Collision System (updated) with enhanced deceleration capabilities and the ability to help detect a collision with a pedestrian in front of the vehicle during the day and at night, and bicyclist in front of the vehicle during the day. • Lane Departure Alert (updated) enhanced with “road edge detection” to increase the vehicle’s ability to help drivers stay in their lane • Road Sign Assist (new), which is designed to display road sign information in an easy-to-understand format on the dashboard meter display and Head-Up Display if equipped. The vehicle’s onboard camera can detect and recognize certain common road signs in the U.S., Japan and Europe (road sign type varies by market). • Lane Tracing Assist (new), which provides steering support to help the driver keep the vehicle centered in its lane when Dynamic Radar Cruise Control is in operation. • Full-Speed Range Dynamic Radar Cruise Control (updated) with enhanced forward recognition and acceleration/deceleration performance across a wide range of speeds. (Full-Speed Range Dynamic Radar Cruise Control not available vehicles equipped with manual transmissions).
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Toyota returns to the Big Game with a 60-second ad that shares an inspiring message of determination and spotlights the power of sport

Toyota’s Big Game ad – “Brothers” – features two real-life brothers: Brian McKeever (Global Team Toyota Athlete and Canada’s most decorated Winter Paralympian) and Robin McKeever (Olympian, cross-country skiing / Paralympic guide and coach, Para Nordic Skiing). “Brothers” takes viewers on a journey of the brothers’ lives, from their childhood in Canada, where they develop a passion for cross-country skiing, to navigating the loss of Brian’s central vision at age 19 due to Stargardt Macular Degeneration. Despite living with the untreatable degenerative eye condition, Brian and his brother Robin continue to train together, which eventually leads Robin to compete at the Olympic Winter Games, and both brothers to compete at the Paralympic Winter Games with Robin serving as Brian’s guide. “Robin and Brian’s story reminds us that with strength, determination and the freedom to move, you can accomplish anything,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “Toyota’s support of the Olympic and Paralympic Movement gives us the honor of highlighting our amazing Team Toyota athletes that achieve the impossible every day.” The 60-second spot begins with Robin teaching Brian how to ski at a young age. The brothers (portrayed by actors) are then shown admiring a cross-country skiing race on television, transitioning to adolescent Brian trying to keep up with Robin while bike riding down a neighborhood hill. The camera then cuts to a close-up x-ray of Brian’s eye, depicting the moment he learned of his Stargardt diagnosis. The spot continues with Robin encouraging his brother forward, vocally guiding him, with snippets interwoven depicting the moments of their training sessions. The spot concludes with a scene of the actual McKeever brothers crossing the finish line and winning Paralympic gold with the uplifting message: “After Brian lost his eyesight, the McKeever brothers went on to win 10 Paralympic medals. Together.” “I hope my story inspires viewers to start their impossible – whatever that might be,” said Brian McKeever. “I’ve learned firsthand that anything is possible with perseverance, and the support of a brother, like Robin.” “Brothers” will air in the first position (A) in the first commercial break of the Big Game on February 13, 2022 on NBC. “Brothers” was created by Toyota’s agency of record, Saatchi & Saatchi, in partnership with Dentsu and directed by Seb Edwards.

Here's to the road ahead. Happy New Year from Passport Toyota

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Dress up in a Toyota for Halloween during the Passport Toyota Monster Pre-Owned Sales Event

It stands to reason that the better a product is made the longer it will last, which makes getting a high-quality, low mileage Toyota at a great price a very savvy move. Toyota's timeless commitment to quality, innovation and durability is the foundation upon which the Toyota Certified Used Vehicles (TCUV) program launched in 1996. With each passing year the TCUV program has gained momentum - totaling over three million sales and counting. Along with industry-leading heritage comes another advantage; an exceptional coverage policy. With a 12-month/12,000-mile Limited Comprehensive Warranty1 a 7-year/100,000-mile Limited Powertrain Warranty2 plus one full year of Roadside Assistance3, honored at more than 1,400 Toyota dealers in the U.S. and Canada, we've got you covered. • 1.99% APR financing available ** on all eligible Toyota Certified Used Corolla Hatchback model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Rav4 model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Rav4 Hybrid model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Corolla model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius Prime model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius Plugin model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius v model. • 1.99% APR financing available ** on all eligible Toyota Certified Used iM model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Camry Hybrid model. Click here to browse our Pre-Owned inventory. APR available with limited term to maturity and on approved credit, through participating dealers and Toyota Financial Services for only very well-qualified credit customers. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from participating dealer’s stock and terms subject to vehicle availability. See your participating dealer for details. Offer valid 09-01-2021 through 11-01-2021.