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The 2021 Toyota RAV4 Prime will break ground as the most powerful and quickest RAV4 ever

The 2021 Toyota RAV4 Prime will break ground as the most powerful and quickest RAV4 ever, hitting dealerships this summer with a starting MSRP of $38,100. The RAV4’s first-ever plug-in model has up to 302 horsepower with an ability to do 0-60 mph in a projected 5.7 seconds, which makes it the quickest four-door model in the Toyota lineup. But, it doesn’t end there. The RAV4 Prime also has up to a manufacturer-estimated 42 miles on battery alone on a single charge, making it the highest EV range of any PHEV SUV on the market. The RAV4 Prime also has up to a manufacturer-estimated 94 combined MPGe. Even more, what sets RAV4 Prime apart is the standard Electronic On-Demand AWD. How Does It Do That? Toyota hybrids have for years demonstrated high performance with low fuel consumption, and now the 2021 RAV4 Prime makes one of the strongest cases yet. The RAV4 Prime uses a differently tuned version of the RAV4 Hybrid’s 2.5-liter four-cylinder Atkinson-cycle gas engine. It produces the same projected 176 hp as in the hybrid, but paired with the electric motors, total system output equals 302 horsepower. The RAV4 Prime’s passenger space isn’t compromised by the larger Lithium-Ion battery, as it is mounted under the floor. The mounting position also gives the RAV4 Prime a low center of gravity and enhanced driving stability. The RAV4 Prime’s enhanced heat pump HVAC system, based on Prius Prime’s and tailored to fit RAV4 Prime, contributes to an increasing EV range, as energy consumption for cabin temperature control can significantly decrease EV driving range. Versatility + Street-Smart The RAV4 Prime employs the same version of Electronic On-Demand All-Wheel Drive (AWD) as the RAV4 Hybrid. In both models, a separate rear-mounted electric motor powers the rear wheels when needed, including proactively on acceleration startup and also in reduced-traction conditions. The AWD system also reduces understeer during cornering for enhanced steering stability. Off-pavement, AWD enhances hill-climbing performance. A driver-selectable Trail mode makes it possible to get unstuck by braking a spinning wheel and sending torque to the grounding wheel. With available paddle shifters, the driver can “downshift” to increase the regenerative braking in steps, which fosters greater control when driving in hilly areas, for example. As on the RAV4 Hybrid, the innovative Predictive Efficient Drive feature acts like an invisible “hyper-miler” co-driver. Using the available navigation system, Predictive Efficient Drive essentially reads the road and learns driver patterns to optimize hybrid battery charging and discharging operations based on driving conditions. The system accumulates data as the vehicle is driven and “remembers” road features such as hills and stoplights and adjusts the hybrid powertrain operation to maximize efficiency. Sporty and Sportier Toyota engineered the 2021 RAV4 Prime for the performance-oriented driver and is therefore offering it in the sporty SE and XSE grades. The SE grade is new for the RAV4 Prime, and the XSE is currently exclusive to the RAV4 Hybrid. Click here for more information.
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Toyota returns to the Big Game with a 60-second ad that shares an inspiring message of determination and spotlights the power of sport

Toyota’s Big Game ad – “Brothers” – features two real-life brothers: Brian McKeever (Global Team Toyota Athlete and Canada’s most decorated Winter Paralympian) and Robin McKeever (Olympian, cross-country skiing / Paralympic guide and coach, Para Nordic Skiing). “Brothers” takes viewers on a journey of the brothers’ lives, from their childhood in Canada, where they develop a passion for cross-country skiing, to navigating the loss of Brian’s central vision at age 19 due to Stargardt Macular Degeneration. Despite living with the untreatable degenerative eye condition, Brian and his brother Robin continue to train together, which eventually leads Robin to compete at the Olympic Winter Games, and both brothers to compete at the Paralympic Winter Games with Robin serving as Brian’s guide. “Robin and Brian’s story reminds us that with strength, determination and the freedom to move, you can accomplish anything,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “Toyota’s support of the Olympic and Paralympic Movement gives us the honor of highlighting our amazing Team Toyota athletes that achieve the impossible every day.” The 60-second spot begins with Robin teaching Brian how to ski at a young age. The brothers (portrayed by actors) are then shown admiring a cross-country skiing race on television, transitioning to adolescent Brian trying to keep up with Robin while bike riding down a neighborhood hill. The camera then cuts to a close-up x-ray of Brian’s eye, depicting the moment he learned of his Stargardt diagnosis. The spot continues with Robin encouraging his brother forward, vocally guiding him, with snippets interwoven depicting the moments of their training sessions. The spot concludes with a scene of the actual McKeever brothers crossing the finish line and winning Paralympic gold with the uplifting message: “After Brian lost his eyesight, the McKeever brothers went on to win 10 Paralympic medals. Together.” “I hope my story inspires viewers to start their impossible – whatever that might be,” said Brian McKeever. “I’ve learned firsthand that anything is possible with perseverance, and the support of a brother, like Robin.” “Brothers” will air in the first position (A) in the first commercial break of the Big Game on February 13, 2022 on NBC. “Brothers” was created by Toyota’s agency of record, Saatchi & Saatchi, in partnership with Dentsu and directed by Seb Edwards.

Here's to the road ahead. Happy New Year from Passport Toyota

We are grateful for our work with you in 2021, and we look forward to working together in the New Year. Happy 2022! We are open! New Year's Eve Hours: Sales Only 9 AM -6 PM New Year's Day Hours: Sales Only 12 PM- 5 PM Open Sunday, January 2nd Sales Only 12 PM - 5 PM

Dress up in a Toyota for Halloween during the Passport Toyota Monster Pre-Owned Sales Event

It stands to reason that the better a product is made the longer it will last, which makes getting a high-quality, low mileage Toyota at a great price a very savvy move. Toyota's timeless commitment to quality, innovation and durability is the foundation upon which the Toyota Certified Used Vehicles (TCUV) program launched in 1996. With each passing year the TCUV program has gained momentum - totaling over three million sales and counting. Along with industry-leading heritage comes another advantage; an exceptional coverage policy. With a 12-month/12,000-mile Limited Comprehensive Warranty1 a 7-year/100,000-mile Limited Powertrain Warranty2 plus one full year of Roadside Assistance3, honored at more than 1,400 Toyota dealers in the U.S. and Canada, we've got you covered. • 1.99% APR financing available ** on all eligible Toyota Certified Used Corolla Hatchback model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Rav4 model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Rav4 Hybrid model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Corolla model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius Prime model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius Plugin model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius v model. • 1.99% APR financing available ** on all eligible Toyota Certified Used iM model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Camry Hybrid model. Click here to browse our Pre-Owned inventory. APR available with limited term to maturity and on approved credit, through participating dealers and Toyota Financial Services for only very well-qualified credit customers. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from participating dealer’s stock and terms subject to vehicle availability. See your participating dealer for details. Offer valid 09-01-2021 through 11-01-2021.