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First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

The first production 2020 Toyota GR Supra to roll off the assembly line, “Global #1,” was auctioned for charity this evening for $2.1 million at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale. All proceeds of the fifth-generation GR Supra, which made its world debut on January 14, 2019 during the 2019 North American International Auto Show in Detroit, went to support the American Heart Association(AHA) and the Bob Woodruff Foundation (BWF). “We did the first production 2020 GR Supra justice tonight at Barrett-Jackson,” said Bob Carter, executive vice president of sales, Toyota Motor North America. “When Toyota launches a vehicle of this caliber, you only get one chance to do it right – and this auction was the perfect setting. After 20 years, this marks the return of a legend. Sportscar enthusiasts have been dreaming to slide behind the wheel of an all-new Supra – and we’re happy to be a part of turning that dream into a reality.” A build unlike any other in the world, “Global #1” is the only VIN that will end in 20201 – with “2020” representing the year the Supra was reintroduced to the world and “1” marking it as the first vehicle to roll off the production line. The exterior is factory-finished with a matte gray exterior, red mirror caps and matte black wheels. Inside, the Supra is just as unique, with a red interior and carbon-fiber inserts representing the first of the launch edition for the U.S. market. “It was an honor to have Bob Carter and the rest of the Toyota team join us on the block for the historic sale of the first production 2020 Toyota Supra,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “The incredible excitement of the Supra rolling across the block was felt by everyone in the arena. This was a moment that was 20 years in the making. More importantly, we’re thrilled to have joined with Toyota in their efforts to raise funds in the fight against heart disease and stroke, as well as support our nation’s military veterans." The sale of the Supra supports the American Heart Association (AHA), the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke, and the Bob Woodruff Foundation (BWF), which finds, funds and shape programs benefitting post-9/11 impacted veterans and their families. “Toyota knows acceleration, so it’s no surprise their generous support is helping accelerate science to end heart disease and stroke, the world’s No. 1 and No. 2 killers worldwide,“ said American Heart Association CEO Nancy Brown. “The American Heart Association is honored to partner with Toyota to create healthier communities and empower people to be in the driver’s seat of their health.” Auction proceeds also support BWF’s programs for veterans, service members and their families BWF, founded in 2006 after reporter Bob Woodruff was hit by a roadside bomb while covering the war in Iraq, has led an enduring call to action for people to stand up for heroes and meet the emerging and long-term needs of today’s veterans. “As our nation’s veterans return home, the Bob Woodruff Foundation helps ensure that those who are impacted by their service are supported by best-in-class programs addressing their current and long-term needs,” said Anne Marie Dougherty, CEO of the Bob Woodruff Foundation. “Our mission is made possible by the enduring commitment and generosity of our partners at Toyota, and we’re grateful to be part of their vision for a better tomorrow.” The winning bidder also received a full VIP race track experience that includes a fully customized professional racing suit, two VIP passes and hot passes to TOYOTA OWNERS 400 - Richmond Raceway and a chance to drive the pace car and do hot laps with Michael Waltrip.
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Toyota returns to the Big Game with a 60-second ad that shares an inspiring message of determination and spotlights the power of sport

Toyota’s Big Game ad – “Brothers” – features two real-life brothers: Brian McKeever (Global Team Toyota Athlete and Canada’s most decorated Winter Paralympian) and Robin McKeever (Olympian, cross-country skiing / Paralympic guide and coach, Para Nordic Skiing). “Brothers” takes viewers on a journey of the brothers’ lives, from their childhood in Canada, where they develop a passion for cross-country skiing, to navigating the loss of Brian’s central vision at age 19 due to Stargardt Macular Degeneration. Despite living with the untreatable degenerative eye condition, Brian and his brother Robin continue to train together, which eventually leads Robin to compete at the Olympic Winter Games, and both brothers to compete at the Paralympic Winter Games with Robin serving as Brian’s guide. “Robin and Brian’s story reminds us that with strength, determination and the freedom to move, you can accomplish anything,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “Toyota’s support of the Olympic and Paralympic Movement gives us the honor of highlighting our amazing Team Toyota athletes that achieve the impossible every day.” The 60-second spot begins with Robin teaching Brian how to ski at a young age. The brothers (portrayed by actors) are then shown admiring a cross-country skiing race on television, transitioning to adolescent Brian trying to keep up with Robin while bike riding down a neighborhood hill. The camera then cuts to a close-up x-ray of Brian’s eye, depicting the moment he learned of his Stargardt diagnosis. The spot continues with Robin encouraging his brother forward, vocally guiding him, with snippets interwoven depicting the moments of their training sessions. The spot concludes with a scene of the actual McKeever brothers crossing the finish line and winning Paralympic gold with the uplifting message: “After Brian lost his eyesight, the McKeever brothers went on to win 10 Paralympic medals. Together.” “I hope my story inspires viewers to start their impossible – whatever that might be,” said Brian McKeever. “I’ve learned firsthand that anything is possible with perseverance, and the support of a brother, like Robin.” “Brothers” will air in the first position (A) in the first commercial break of the Big Game on February 13, 2022 on NBC. “Brothers” was created by Toyota’s agency of record, Saatchi & Saatchi, in partnership with Dentsu and directed by Seb Edwards.

Here's to the road ahead. Happy New Year from Passport Toyota

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Dress up in a Toyota for Halloween during the Passport Toyota Monster Pre-Owned Sales Event

It stands to reason that the better a product is made the longer it will last, which makes getting a high-quality, low mileage Toyota at a great price a very savvy move. Toyota's timeless commitment to quality, innovation and durability is the foundation upon which the Toyota Certified Used Vehicles (TCUV) program launched in 1996. With each passing year the TCUV program has gained momentum - totaling over three million sales and counting. Along with industry-leading heritage comes another advantage; an exceptional coverage policy. With a 12-month/12,000-mile Limited Comprehensive Warranty1 a 7-year/100,000-mile Limited Powertrain Warranty2 plus one full year of Roadside Assistance3, honored at more than 1,400 Toyota dealers in the U.S. and Canada, we've got you covered. • 1.99% APR financing available ** on all eligible Toyota Certified Used Corolla Hatchback model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Rav4 model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Rav4 Hybrid model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Corolla model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius Prime model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius Plugin model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Prius v model. • 1.99% APR financing available ** on all eligible Toyota Certified Used iM model. • 1.99% APR financing available ** on all eligible Toyota Certified Used Camry Hybrid model. Click here to browse our Pre-Owned inventory. APR available with limited term to maturity and on approved credit, through participating dealers and Toyota Financial Services for only very well-qualified credit customers. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from participating dealer’s stock and terms subject to vehicle availability. See your participating dealer for details. Offer valid 09-01-2021 through 11-01-2021.