Take the best elements of the world’s best-selling hybrid, mix in the silent, no-gas EV mode when charged, top it off with Toyota value and durability and you have the Prius Prime. A plug-in-hybrid, the Prius Prime has an astounding 640-mile driving range.

New for 2021, the Prius Prime upgrades from Toyota Safety Sense-P to Toyota Safety Sense 2.0 for 2021. This advanced suite of driver-assist technologies is highlighted by automatic emergency braking and includes:

• Pre-Collision System with Pedestrian and Bicyclist Detection
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Departure Alert with Steering Assist
• Automatic High Beam
• Lane Tracing Assist
• Road Sign Assist
• In addition, the Prius Prime LE model adds Android Auto compatibility for 2021.

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THE BEST NEW CARS MAKE THE BEST USED CARS

It stands to reason that the better a product is made the longer it will last, which makes getting a high-quality, low mileage Toyota at a great price a very savvy move.
Toyota’s timeless commitment to quality, innovation and durability is the foundation upon which the Toyota Certified Used Vehicles (TCUV) program launched in 1996. With each passing year the TCUV program has gained momentum – totaling over five million sales and counting.

Along with industry-leading heritage comes another advantage; an exceptional coverage policy. With a 12-month/12,000-mile Limited Comprehensive Warranty1 a 7-year/100,000-mile Limited Powertrain Warranty plus one full year of Roadside Assistance3, honored at more that 1,400 Toyota dealers in the U.S. and Canada, we’ve got you covered.
Certification ProcessOur certification process keeps you in mind every step of the way. The TCUV standards apply from the time a Toyota dealer acquires the vehicle through to the final sale. Each candidate for certification can be a current model year vehicle, up to and including six year old models, with 85,000 miles or less on the odometer. Prior to the 160-point inspection every certified Toyota goes through, a CARFAX vehicle history report is reviewed to ensure that only the best of the best vehicles receive the Toyota Certified Seal of approval.

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The 2021 Toyota RAV4 Prime will break ground as the most powerful and quickest RAV4 ever, hitting dealerships this summer with a starting MSRP of $38,100. The RAV4’s first-ever plug-in model has up to 302 horsepower with an ability to do 0-60 mph in a projected 5.7 seconds, which makes it the quickest four-door model in the Toyota lineup. But, it doesn’t end there. The RAV4 Prime also has up to a manufacturer-estimated 42 miles on battery alone on a single charge, making it the highest EV range of any PHEV SUV on the market. The RAV4 Prime also has up to a manufacturer-estimated 94 combined MPGe. Even more, what sets RAV4 Prime apart is the standard Electronic On-Demand AWD.

How Does It Do That?

Toyota hybrids have for years demonstrated high performance with low fuel consumption, and now the 2021 RAV4 Prime makes one of the strongest cases yet. The RAV4 Prime uses a differently tuned version of the RAV4 Hybrid’s 2.5-liter four-cylinder Atkinson-cycle gas engine. It produces the same projected 176 hp as in the hybrid, but paired with the electric motors, total system output equals 302 horsepower.

The RAV4 Prime’s passenger space isn’t compromised by the larger Lithium-Ion battery, as it is mounted under the floor. The mounting position also gives the RAV4 Prime a low center of gravity and enhanced driving stability.

The RAV4 Prime’s enhanced heat pump HVAC system, based on Prius Prime’s and tailored to fit RAV4 Prime, contributes to an increasing EV range, as energy consumption for cabin temperature control can significantly decrease EV driving range.

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Share the love and spread the joy on this Independence Day. Happy Fourth of July!

We have all experienced it. The car in front of you on the road stops short, and your heart skips a beat as you have fractions of a second to respond. More often than not, your quick reactions and instincts prevent an accident, but, as we all know, sometimes things happen too quickly on the road, and you are unable to react fast enough to avoid a crash.

Our solution: an industry-leading accident prevention package – Toyota Safety Sense (TSS) – equipped with Automatic Emergency Braking (AEB). Since being announced in 2015, TSS has become a safety trailblazer, helping pave the way for AEB to become available on many vehicles across the industry. In 2018, we introduced the second generation of TSS, with improved perception and performance, including the ability to detect bicyclists during the day and pedestrians in low-light conditions.

In just five years after its introduction, TSS is now standard on 16 Toyota models, and Lexus includes Lexus Safety System+ (LSS+) as a standard feature on all models, both well ahead of the National Highway Traffic Safety Administration’s September 2022 goal for AEB technology to be available on all vehicles.

We are proud of our recent announcement, the launch of our third-generation safety package, anchored by AEB – LSS+ 2.5. The 2021 Lexus IS was revealed in early June and will include LSS+ 2.5 which expands the suite of safety technology systems such as helping to prevent additional types of collisions, additional emergency steering assist and more. We will continue to evolve TSS and LSS+ to help address traffic accidents and popularize new technologies and to lead the industry toward the goal of a world without traffic fatalities.

This SUV comparison video puts the RAV4 vs CR-V head to head as they measure up on key features.
See how the Toyota RAV4 holds an edge over the Honda CR-V and is the better value in the end.

Five key advantages in the 2019 Toyota RAV4 LE:
– Standard Safety
– More horsepower
– Better EPA estimates
– Bigger screen and Apple Car Play compatibility
– More ground clearance

Click here to browse out inventory. 

Toyota Financial Services (TFS), a longtime Corporate Social Responsibility (CSR) leader, has once again been named one of the most community-minded companies in the nation by Points of Light Foundation. For the sixth consecutive year, TFS has been included on the nonprofit’s Civic 50 list, and recognized for its CSR initiatives and dedication to supporting and empowering communities.

The Civic 50 sets the standard for corporate community engagement nationwide, and creates a roadmap for companies seeking to best use their time, talent, and resources to improve the quality of life in the communities where they do business. Each year, 50 companies are honored as determined by an annual survey. Winners are selected based on four dimensions of their national community engagement programs: Integration, Investment, Impact, and Institutionalization. TFS attained high scores in all four categories, and was ranked the #1 company in the Financial Services sector for the second consecutive year.

As in previous years, TFS was recognized for its unwavering commitment to youth development, successful volunteer programs, and strong national and local partnerships, such as those with Boys & Girls Clubs of America (BGCA) and Girl Scouts of the USA. By providing not only resources, but also time and expertise, the company has helped ensure BGCA kids are on track to go to college and Girl Scouts across the country are becoming more self-reliant and financially informed.

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A father is a source of strength, a helper, the finest kind of friend. Happy Father’s Day to all the great Dads out there.

Get up to $2,500 Cash Back On the 2020 Toyota Tundra Double Cab SR5 V8. Click here to browse our inventory.

Qualified lessees can lease a new 2020 Tundra for $369 per month for 36 months with $2,999 Due At Signing. Based on 10,000 miles/yr. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges. Terms available on approved credit through Passport Toyota and Toyota Financial Services (TFS). Not all customers/lessees qualify. Lease example based on vehicle MSRP of $39,740. $2,999 Due At Signing includes $1,980 customer down payment, first month’s payment of $369, and $650 Acquisition Fee. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, APR, Lease, APR Subvention Cash. Excludes 2020-8351, 2020-8371. Offer available in DE, MD, PA, VA, WV; void where prohibited. Expires 07-06-2020. Qualified buyers can finance a new 2020 Tundra at 1.9% APR for 60 Months or 2.9% APR for 72 months. 60 monthly payments of $17.48 for every $1,000 financed. 72 monthly payments of $15.15 for every $1,000 financed. Terms available on approved credit to For only very well qualified customers/lessees through Passport Toyota and Toyota Financial Services (TFS). No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, APR, Lease, Lease Subvention Cash. Excludes 2020-8351, 2020-8371. Offer available in DE, MD, PA, VA, WV; void where prohibited. Expires 07-06-2020. Get $2,500 Customer Cash on a new 2020 Tundra. Cash from Toyota Motor Sales U.S.A., Inc. on select models of the new 2020 Tundra from dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Excludes 2020-8351, 2020-8371. Offer available in DE, MD, PA, VA, WV; void where prohibited. Expires 07-06-2020. See Passport Toyota for details.

The latest SD-card navigation update is available at your local dealer or can be purchased online from participating dealers at https://parts.toyota.com. Applicable vehicles can be viewed here. For navigation updates on other vehicles not listed, please contact Passport Toyota.

NOTE: The software is typically updated annually in the fall. We recommend that you consult with your local Toyota dealership before making your purchase because the updates may not be significant in your driving area. Also, please note that areas of detailed mapping are primarily located around population centers.