Toyota Invites Consumers to Go More Places in the 2020 Prius

Sep 3, 2019

When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class.

Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable”, invites consumers to go more places, in more conditions, with the capable and efficient hybrid that started it all.

“Prius is, once again, setting the bar for hybrid sedans,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The performance, versatility and technology in the 2020 Prius empowers drivers to go anywhere, and the campaign lets consumers catch a glimpse of what that freedom feels like.”

The fully-integrated campaign was developed under Total Toyota (T²), a cohesive marketing approach by Toyota agencies Saatchi & Saatchi, Conill Advertising and Intertrend, with Zenith placing the broadcast media buy.