The average age of a car buyer might be in the mid-thirties range, 35 to be exact, Scion is still striving to attract the youth market, and we must say they are doing a spectacular job. That being said, you can imagine how surprised we were when we heard the Japanese automaker would be moving in a new direction.

The Scion brand has built it's name around breaking convention and offering unique models like the 2012 Scion iQ and 2012 Scion xB; and young drivers in the greater Washington DC area have gladly embraced the brand. With that being said we think Scion has a great thing going, and why fix something that is not broken? Luckily, Scion Vice President Jack Hollis agrees.

Hollis recently gave an interview to USA Today: Drive On to put the kibosh on any rumors that the brand is moving in a new direction. In the interview, Hollis did allude to the fact that some Scion models are destined to be discontinued. However, he says that the company's fun naming structure will stay intact. It's a unique trait that makes Scion provide a unique and personalized experience, which a study performed by the company provides is exactly what the youth market craves.

Of course, as with most rumors, there is a glimmer of underlying truth. Part of the fuel that ignited this rumor was the fact that Hollis does want to expand the new Scion lineup. This is evidenced by the introduction of the jointly-developed 2013 Scion FR-S rear-wheel drive sports coupe, which Hollis says compliments the 2012 Scion tC quite well.

Want more Scion news? Stay tuned. We will do our best to keep you informed on any Scion news.